Wayne Hoyer

Independent

No Address Available

SCHOLARLY PAPERS

4

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Top 45,922

in Total Papers Downloads

938

SSRN CITATIONS
Rank 49,177

SSRN RANKINGS

Top 49,177

in Total Papers Citations

4

CROSSREF CITATIONS

6

Scholarly Papers (4)

1.

Eating Healthy or Feeling Empty? How the 'Healthy=Less Filling' Intuition Influences Satiety

Suher, Jacob, Raj Raghunathan, and Wayne D. Hoyer (2016), "Eating Healthy or Feeling Empty? How the "Healthy=Less Filling" Intuition Influences Satiety," Journal of the Association for Consumer Research, 1 (1), Forthcoming
Number of pages: 50 Posted: 19 Dec 2015
University of Texas at Austin - Department of Marketing, University of Texas at Austin - Red McCombs School of Business and Independent
Downloads 508 (56,605)

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Satiation, Intuitions, Health, Obesity

2.

Virtual Co-Creation with Customers in the Early Stages of New Product Development

Number of pages: 45 Posted: 17 Oct 2017
WHU Otto Beisheim School of Management, Independent, University of Muenster and Independent
Downloads 384 (79,562)
Citation 4

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Brand, Co-Creation, Ideas, Internet, New Product Development, Performance

3.

Determinants of the Variety of Routes to Market

International Journal of Research in Marketing, 24 (1), 17-29, 2007
Number of pages: 38 Posted: 07 Oct 2014
Milgard School of Business, University of Cologne, University of Muenster and Independent
Downloads 45 (420,444)

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channels of distribution; routes to market; multiple channels; customer orientation; customer search behavior

4.

Executive Summary: Involving Consumers in New Product Development

Business Strategy Review, Vol. 22, Issue 4, pp. 74-74, 2011
Number of pages: 1 Posted: 26 Nov 2011
Independent, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN and University of California, San Diego (UCSD)
Downloads 1 (674,430)
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