Wayne Hoyer

Independent

SCHOLARLY PAPERS

3

DOWNLOADS

1,243

SSRN CITATIONS
Rank 47,189

SSRN RANKINGS

Top 47,189

in Total Papers Citations

8

CROSSREF CITATIONS

6

Scholarly Papers (3)

1.

Eating Healthy or Feeling Empty? How the 'Healthy=Less Filling' Intuition Influences Satiety

Suher, Jacob, Raj Raghunathan, and Wayne D. Hoyer (2016), "Eating Healthy or Feeling Empty? How the "Healthy=Less Filling" Intuition Influences Satiety," Journal of the Association for Consumer Research, 1 (1), Forthcoming
Number of pages: 50 Posted: 19 Dec 2015
University of Texas at Austin - Department of Marketing, University of Texas at Austin - Red McCombs School of Business and Independent
Downloads 666 (58,356)

Abstract:

Loading...

Satiation, Intuitions, Health, Obesity

2.

Virtual Co-Creation with Customers in the Early Stages of New Product Development

Number of pages: 45 Posted: 17 Oct 2017
WHU Otto Beisheim School of Management, Independent, University of Muenster and Independent
Downloads 522 (79,367)
Citation 7

Abstract:

Loading...

Brand, Co-Creation, Ideas, Internet, New Product Development, Performance

3.

Determinants of the Variety of Routes to Market

International Journal of Research in Marketing, 24 (1), 17-29, 2007
Number of pages: 38 Posted: 07 Oct 2014
Milgard School of Business, University of CologneUniversity of Cologne, University of Muenster and Independent
Downloads 55 (525,800)

Abstract:

Loading...

channels of distribution; routes to market; multiple channels; customer orientation; customer search behavior