Wayne Hoyer

Independent

SCHOLARLY PAPERS

3

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SSRN CITATIONS
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Top 48,097

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8

CROSSREF CITATIONS

6

Scholarly Papers (3)

1.

Eating Healthy or Feeling Empty? How the 'Healthy=Less Filling' Intuition Influences Satiety

Suher, Jacob, Raj Raghunathan, and Wayne D. Hoyer (2016), "Eating Healthy or Feeling Empty? How the "Healthy=Less Filling" Intuition Influences Satiety," Journal of the Association for Consumer Research, 1 (1), Forthcoming
Number of pages: 50 Posted: 19 Dec 2015
University of Texas at Austin - Department of Marketing, University of Texas at Austin - Red McCombs School of Business and Independent
Downloads 615 (55,216)

Abstract:

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Satiation, Intuitions, Health, Obesity

2.

Virtual Co-Creation with Customers in the Early Stages of New Product Development

Number of pages: 45 Posted: 17 Oct 2017
WHU Otto Beisheim School of Management, Independent, University of Muenster and Independent
Downloads 482 (74,786)
Citation 7

Abstract:

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Brand, Co-Creation, Ideas, Internet, New Product Development, Performance

3.

Determinants of the Variety of Routes to Market

International Journal of Research in Marketing, 24 (1), 17-29, 2007
Number of pages: 38 Posted: 07 Oct 2014
Milgard School of Business, University of CologneUniversity of Cologne, University of Muenster and Independent
Downloads 50 (479,271)

Abstract:

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channels of distribution; routes to market; multiple channels; customer orientation; customer search behavior