Rajagopal Raghunathan

University of Texas at Austin - Red McCombs School of Business

Austin, TX 78712

United States

SCHOLARLY PAPERS

6

DOWNLOADS
Rank 18,166

SSRN RANKINGS

Top 18,166

in Total Papers Downloads

2,742

SSRN CITATIONS
Rank 34,715

SSRN RANKINGS

Top 34,715

in Total Papers Citations

2

CROSSREF CITATIONS

16

Scholarly Papers (6)

1.

Confirmation Bias, Overconfidence, and Investment Performance: Evidence from Stock Message Boards

McCombs Research Paper Series No. IROM-07-10
Number of pages: 59 Posted: 14 Jul 2010 Last Revised: 08 Oct 2010
JaeHong Park, Prabhudev Konana, Bin Gu, Alok Kumar and Rajagopal Raghunathan
University of Texas at Austin - Red McCombs School of Business, University of Texas at Austin - Department of Information, Risk and Operations Management, Boston University - Department of Management Information Systems, University of Miami - Miami Herbert Business School and University of Texas at Austin - Red McCombs School of Business
Downloads 1,705 (9,903)
Citation 8

Abstract:

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Confirmation Bias, Overconfidence, Investment Decisions, Korean Individual Investors, Virtual Communities, Stock Message Boards

2.

Eating Healthy or Feeling Empty? How the 'Healthy=Less Filling' Intuition Influences Satiety

Suher, Jacob, Raj Raghunathan, and Wayne D. Hoyer (2016), "Eating Healthy or Feeling Empty? How the "Healthy=Less Filling" Intuition Influences Satiety," Journal of the Association for Consumer Research, 1 (1), Forthcoming
Number of pages: 50 Posted: 19 Dec 2015
Jacob Suher, Rajagopal Raghunathan and Wayne Hoyer
University of Texas at Austin - Department of Marketing, University of Texas at Austin - Red McCombs School of Business and Independent
Downloads 508 (56,554)

Abstract:

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Satiation, Intuitions, Health, Obesity

3.

Is Happiness Shared Doubled and Sadness Shared Halved?: Social Influence on Enjoyment of Hedonic Experiences

Journal of Marketing Research, 2006
Number of pages: 31 Posted: 21 Nov 2006
Rajagopal Raghunathan and Kim Corfman
University of Texas at Austin - Red McCombs School of Business and New York University (NYU) - Leonard N. Stern School of Business
Downloads 417 (72,022)

Abstract:

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Social Influence, Experienced Utility

4.

Walking the Hedonic Product Treadmill: Default Contrast and Mood-Based Assimilation in Judgments of Predicted Happiness with a Target Product

Journal of Consumer Research, Vol. 28, 2001
Number of pages: 14 Posted: 10 Feb 2009
Rajagopal Raghunathan and Julie R. Irwin
University of Texas at Austin - Red McCombs School of Business and University of Texas - McCombs School of Business
Downloads 112 (253,949)
Citation 1

Abstract:

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context effects, assimilation, contrast effects, sequential decision making, framing

5.

The Pursuit of Happiness: Can It Make You Happy?

Posted: 05 Jan 2012 Last Revised: 30 Oct 2018
Lauren Cheatham, Kelly Goldsmith, David Gal and Rajagopal Raghunathan
Northwestern University, Vanderbilt University - Marketing, Northwestern University - Kellogg School of Management and University of Texas at Austin - Red McCombs School of Business

Abstract:

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happiness, intervention, behavior, behavioral change

6.

The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference

Journal of Marketing, Forthcoming
Posted: 12 Jul 2010
Michael Luchs, Rebecca Walker Reczek, Julie R. Irwin and Rajagopal Raghunathan
William & Mary, Ohio State University (OSU) - Department of Marketing and Logistics, University of Texas - McCombs School of Business and University of Texas at Austin - Red McCombs School of Business

Abstract:

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Sustainability, Ethical Products, Green Marketing, Implicit Associations, Corporate Social Responsibility