Rajagopal Raghunathan

University of Texas at Austin - Red McCombs School of Business

Austin, TX 78712

United States

SCHOLARLY PAPERS

5

DOWNLOADS
Rank 17,118

SSRN RANKINGS

Top 17,118

in Total Papers Downloads

5,437

SSRN CITATIONS
Rank 38,826

SSRN RANKINGS

Top 38,826

in Total Papers Citations

7

CROSSREF CITATIONS

17

Scholarly Papers (5)

1.

Confirmation Bias, Overconfidence, and Investment Performance: Evidence from Stock Message Boards

McCombs Research Paper Series No. IROM-07-10
Number of pages: 59 Posted: 14 Jul 2010 Last Revised: 08 Oct 2010
JaeHong Park, Prabhudev Konana, Bin Gu, Alok Kumar and Rajagopal Raghunathan
University of Texas at Austin - Red McCombs School of Business, University of Texas at Austin - Department of Information, Risk and Operations Management, Boston University - Questrom School of Business, University of Miami - Miami Herbert Business School and University of Texas at Austin - Red McCombs School of Business
Downloads 4,072 (4,802)
Citation 14

Abstract:

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Confirmation Bias, Overconfidence, Investment Decisions, Korean Individual Investors, Virtual Communities, Stock Message Boards

2.

Eating Healthy or Feeling Empty? How the 'Healthy=Less Filling' Intuition Influences Satiety

Suher, Jacob, Raj Raghunathan, and Wayne D. Hoyer (2016), "Eating Healthy or Feeling Empty? How the "Healthy=Less Filling" Intuition Influences Satiety," Journal of the Association for Consumer Research, 1 (1), Forthcoming
Number of pages: 50 Posted: 19 Dec 2015
Jacob Suher, Rajagopal Raghunathan and Wayne Hoyer
University of Texas at Austin - Department of Marketing, University of Texas at Austin - Red McCombs School of Business and Independent
Downloads 753 (62,927)

Abstract:

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Satiation, Intuitions, Health, Obesity

3.

Is Happiness Shared Doubled and Sadness Shared Halved?: Social Influence on Enjoyment of Hedonic Experiences

Journal of Marketing Research, 2006
Number of pages: 31 Posted: 21 Nov 2006
Rajagopal Raghunathan, Kim Corfman and Kim Corfman
University of Texas at Austin - Red McCombs School of Business and New York University (NYU) - Leonard N. Stern School of BusinessNew York University (NYU) - Leonard N. Stern School of Business
Downloads 462 (115,211)
Citation 1

Abstract:

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Social Influence, Experienced Utility

4.

Walking the Hedonic Product Treadmill: Default Contrast and Mood-Based Assimilation in Judgments of Predicted Happiness with a Target Product

Journal of Consumer Research, Vol. 28, 2001
Number of pages: 14 Posted: 10 Feb 2009
Rajagopal Raghunathan and Julie R. Irwin
University of Texas at Austin - Red McCombs School of Business and University of Texas - McCombs School of Business
Downloads 150 (355,498)
Citation 2

Abstract:

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context effects, assimilation, contrast effects, sequential decision making, framing

5.

The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference

Journal of Marketing, Forthcoming
Posted: 12 Jul 2010
Michael Luchs, Rebecca Walker Reczek, Julie R. Irwin and Rajagopal Raghunathan
William & Mary, Ohio State University (OSU) - Department of Marketing and Logistics, University of Texas - McCombs School of Business and University of Texas at Austin - Red McCombs School of Business

Abstract:

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Sustainability, Ethical Products, Green Marketing, Implicit Associations, Corporate Social Responsibility