Rajagopal Raghunathan

University of Texas at Austin - Red McCombs School of Business

Austin, TX 78712

United States

SCHOLARLY PAPERS

6

DOWNLOADS
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Top 15,940

in Total Papers Downloads

2,310

CITATIONS
Rank 24,086

SSRN RANKINGS

Top 24,086

in Total Papers Citations

11

Scholarly Papers (6)

1.

Confirmation Bias, Overconfidence, and Investment Performance: Evidence from Stock Message Boards

McCombs Research Paper Series No. IROM-07-10
Number of pages: 59 Posted: 14 Jul 2010 Last Revised: 08 Oct 2010
JaeHong Park, Prabhudev Konana, Bin Gu, Alok Kumar and Rajagopal Raghunathan
University of Texas at Austin - Red McCombs School of Business, University of Texas at Austin - Department of Information, Risk and Operations Management, Arizona State University (ASU) - Department of Information Systems, University of Miami - School of Business Administration and University of Texas at Austin - Red McCombs School of Business
Downloads 933 (12,633)
Citation 1

Abstract:

Confirmation Bias, Overconfidence, Investment Decisions, Korean Individual Investors, Virtual Communities, Stock Message Boards

2.

Is Happiness Shared Doubled and Sadness Shared Halved?: Social Influence on Enjoyment of Hedonic Experiences

Journal of Marketing Research, 2006
Number of pages: 31 Posted: 21 Nov 2006
Rajagopal Raghunathan and Kim Corfman
University of Texas at Austin - Red McCombs School of Business and New York University (NYU) - Leonard N. Stern School of Business
Downloads 321 (62,961)
Citation 4

Abstract:

Social Influence, Experienced Utility

3.

The Pursuit of Happiness: Can it Make You Happier?

Number of pages: 59 Posted: 05 Jan 2012 Last Revised: 04 Oct 2016
Lauren Cheatham, Kelly Goldsmith, David Gal and Rajagopal Raghunathan
Northwestern University, Northwestern University - Kellogg School of Management, Northwestern University - Kellogg School of Management and University of Texas at Austin - Red McCombs School of Business
Downloads 277 (68,003)

Abstract:

consumer happiness, well-being, goals, behavior

4.

Walking the Hedonic Product Treadmill: Default Contrast and Mood-Based Assimilation in Judgments of Predicted Happiness with a Target Product

Journal of Consumer Research, Vol. 28, 2001
Number of pages: 14 Posted: 10 Feb 2009
Rajagopal Raghunathan and Julie R. Irwin
University of Texas at Austin - Red McCombs School of Business and University of Texas - Mccombs School of Business
Downloads 87 (206,451)
Citation 6

Abstract:

context effects, assimilation, contrast effects, sequential decision making, framing

5.

Eating Healthy or Feeling Empty? How the 'Healthy=Less Filling' Intuition Influences Satiety

Suher, Jacob, Raj Raghunathan, and Wayne D. Hoyer (2016), "Eating Healthy or Feeling Empty? How the "Healthy=Less Filling" Intuition Influences Satiety," Journal of the Association for Consumer Research, 1 (1), Forthcoming
Number of pages: 50 Posted: 19 Dec 2015
Jacob Suher, Rajagopal Raghunathan and Wayne Hoyer
University of Texas at Austin - Department of Marketing, University of Texas at Austin - Red McCombs School of Business and Independent
Downloads 0 (72,861)

Abstract:

Satiation, Intuitions, Health, Obesity

6.

The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference

Journal of Marketing, Forthcoming
Posted: 12 Jul 2010
Michael Luchs, Rebecca Walker Reczek, Julie R. Irwin and Rajagopal Raghunathan
College of William and Mary, Ohio State University (OSU) - Department of Marketing and Logistics, University of Texas - Mccombs School of Business and University of Texas at Austin - Red McCombs School of Business

Abstract:

Sustainability, Ethical Products, Green Marketing, Implicit Associations, Corporate Social Responsibility