Raji Srinivasan

University of Texas at Austin - Red McCombs School of Business

Assistant Professor

Austin, TX 78712

United States

  • University of Texas at Austin - Red McCombs School of Business

SCHOLARLY PAPERS

10

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8

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Scholarly Papers (10)

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1.

Dual Distribution and Intangible Firm Value: Franchising in Restaurant Chains

McCombs Research Paper Series No. MKT-03-05
Number of pages: 46 Posted: 05 Dec 2005
Raji Srinivasan
University of Texas at Austin - Red McCombs School of Business
Downloads 614 (41,674)

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dual distribution, intangible value, Tobin's Q, marketing channels, marketbased

2.

The Emergence of Dominant Designs

Journal of Marketing, April 2006, Forthcoming, McCombs Research Paper Series No. MKT-02-05
Number of pages: 47 Posted: 05 Dec 2005
Raji Srinivasan, Gary L. Lilien and Arvind Rangaswamy
University of Texas at Austin - Red McCombs School of Business, Pennsylvania State University - Institute for the Study of Business Markets and Pennsylvania State University - Department of Marketing
Downloads 473 (58,256)

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dominant design, market evolution, technological evolution, split population model

3.

Uncertainty, Prospectus Content, and the Pricing of Initial Public Offerings

Number of pages: 46 Posted: 08 Dec 2017
Nicholas Crain, Robert Parrino and Raji Srinivasan
University of Melbourne - Department of Finance, University of Texas at Austin - Department of Finance and University of Texas at Austin - Red McCombs School of Business
Downloads 147 (195,184)

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Initial Public Offering, Underpricing, Investment Banking

4.

Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework and Future Research Directions

Journal of Interactive Marketing (2010), 24 (2), 96-110
Number of pages: 15 Posted: 20 Dec 2013 Last Revised: 31 Dec 2016
Paul A. Pavlou, Rajan Varadarajan, Raji Srinivasan, Gautham Gaopl Vadakkepatt, Manjit S. Yadav, Sandeep Krishnamurthy and Tom Krause
Temple University - Department of Management Information Systems, Texas A&M University - Department of Marketing, University of Texas at Austin - Red McCombs School of Business, Texas A&M University - Mays Business School, Texas A&M University - Department of Marketing, University of Washington, Bothell - E-Commerce and Marketing and Advance Auto
Downloads 106 (250,213)

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Interactive technology, Interactive retailing technology, Retailing strategy, Strategy capabilities

5.

Lack of Toilets and Violence Against Indian Women: Empirical Evidence and Policy Implications

Number of pages: 36 Posted: 31 May 2015
Raji Srinivasan
University of Texas at Austin - Red McCombs School of Business
Downloads 59 (353,141)

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6.

There’s Something in a Name: Value Relevance of Congruent Ticker Symbols

Customers Needs and Solutions, Forthcoming
Number of pages: 34 Posted: 01 Jun 2014
Raji Srinivasan and Nita Umashankar
University of Texas at Austin - Red McCombs School of Business and Georgia State University
Downloads 39 (420,450)

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corporate branding, ticker symbols, shareholder value, distribution, advertising, retailing

7.

Developing Customer Service Innovations for Service Employees: The Effects of NSD Characteristics on Internal Innovation Magnitude

Journal of Service Research, 14(2) 164-179, 2011
Number of pages: 17 Posted: 26 Jan 2016
Nita Umashankar, Raji Srinivasan and Dustin Hindman
Georgia State University, University of Texas at Austin - Red McCombs School of Business and Dell Inc.
Downloads 24 (489,443)

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customer service, product recovery, service innovation, internal marketing, service employees

8.

Designing Social Interventions to Improve Newcomer Adjustment: Insights from the Indian Sex Worker Community

Journal of Public Policy & Marketing, Vol. 32 (2) Fall 2013, 271-285
Number of pages: 16 Posted: 26 Jan 2016
Nita Umashankar and Raji Srinivasan
Georgia State University and University of Texas at Austin - Red McCombs School of Business
Downloads 18 (523,425)

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social marketing, social intervention, newcomer adjustment, subsistence markets, peer influence, socialization

9.

Cross-Buying After Product Failure Recovery? Depends on How You Feel About it

Journal of Marketing Theory & Practice, Forthcoming
Posted: 03 Feb 2016
Nita Umashankar, Raji Srinivasan and Jeffrey Parker
Georgia State University, University of Texas at Austin - Red McCombs School of Business and University of Illinois at Chicago - College of Business Administration

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Marketing, PFR, Customer

10.

Vicarious Learning in New Product Introductions in the Early Years of a Converging Market

Management Science, 2006
Posted: 01 Jun 2014
Raji Srinivasan, Pamela Haunschild and Rajdeep Grewal
University of Texas at Austin - Red McCombs School of Business, University of Texas at Austin - Red McCombs School of Business and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School

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vicarious learning, new product introductions, converging markets, technology frontier, count models, Bayesian estimation