Frenkel Ter Hofstede

University of Texas at Austin - Department of Marketing

Austin, TX

United States

SCHOLARLY PAPERS

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Scholarly Papers (1)

1.

Implications for Asymmetry, Nonproportionality, and Heterogeneity in Brand Switching from Piece-Wise Exponential Mixture Hazard Models

Journal of Marketing Research, Vol. 32, November 1995
Number of pages: 6 Posted: 23 Mar 2014
Michel Wedel, Wagner A. Kamakura, Wayne S. DeSarbo and Frenkel Ter Hofstede
University of Maryland - Robert H. Smith School of Business, Marketing Department, Rice University, Pennsylvania State University and University of Texas at Austin - Department of Marketing
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