Fisher Hall 524
2100 Neil Ave
Columbus, OH 43210
Fisher College of Business
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Variety, Assortment, Psychological Distance, Construal Level Theory
research methods, surveys, sampling, online research, external validity
recommendations, choice expansion, choice overload, preference development, assortment, consideration sets
usage estimation, having versus using, product features, multifunctional products, product choice
familiarity, mere exposure, optimum stimulation level, music, song
Gambling, Uncertainty, Risk, Paranormal, Illusion of control, Randomness, Fortune-telling
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