Michael Luchs

College of William and Mary

Assistant Professor

P.O. Box 8795

Williamsburg, VA 23187-8795

United States

SCHOLARLY PAPERS

3

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Scholarly Papers (3)

1.

Sustainable Consumption: Opportunities for Consumer Research and Public Policy

Journal of Public Policy & Marketing, Vol. 30, No. 1, pp. 31-38, 2011
Posted: 02 Aug 2011
University College Dublin (UCD), Bentley University, Lancaster University - Department of Marketing, Clemson University, College of William and Mary, University of Canterbury and University of Aarhus - Department of Marketing and Statistics

Abstract:

sustainability, sustainable consumption, consumer attitudes, consumer behaviors, consumer–citizen, macroinstitutional forces

2.

The Emergence of Product Design as a Field of Marketing Inquiry

Journal of Product Innovation Management, Vol. 28, No. 3, 2011
Posted: 19 Jul 2010 Last Revised: 06 Mar 2012
Michael Luchs and K. Scott Swan
College of William and Mary and College of William and Mary - Mason School of Business

Abstract:

Product Design, Aesthetics, Design

3.

The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference

Journal of Marketing, Forthcoming
Posted: 12 Jul 2010
College of William and Mary, Ohio State University (OSU) - Department of Marketing and Logistics, University of Texas - McCombs School of Business and University of Texas at Austin - Red McCombs School of Business

Abstract:

Sustainability, Ethical Products, Green Marketing, Implicit Associations, Corporate Social Responsibility