Frenkel Ter Hofstede

University of Texas at Austin - Red McCombs School of Business

Austin, TX 78712

United States

SCHOLARLY PAPERS

5

DOWNLOADS
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in Total Papers Downloads

1,087

SSRN CITATIONS

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Scholarly Papers (5)

1.

Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute Uncertainty

McCombs Working Paper No. MKT-01-05
Number of pages: 44 Posted: 19 Jul 2005
Tansev Geylani, Frenkel Ter Hofstede and Jeffrey Inman
University of Pittsburgh - Katz Graduate School of Business, University of Texas at Austin - Red McCombs School of Business and University of Pittsburgh - Katz Graduate School of Business
Downloads 689 (38,691)
Citation 1

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alliances, co-branding, image reinforcement, brand positioning

2.

Consumer Response to and Choice of Customized versus Standardized Systems

McCombs Research Paper Series No. MKT-04-09
Number of pages: 47 Posted: 19 May 2009 Last Revised: 10 Aug 2009
Neeraj Bharadwaj, Rebecca Walker Reczek and Frenkel Ter Hofstede
Independent, Ohio State University (OSU) - Department of Marketing and Logistics and University of Texas at Austin - Red McCombs School of Business
Downloads 163 (191,647)

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Bundling, consumer behavior, customization, preferences, marketing strategy, solution selling, and systems selling

3.

Marketing Spillovers of Location-Based Mobile Services

Number of pages: 46 Posted: 16 Mar 2015
Zhuping Liu, Jason A. Duan and Frenkel Ter Hofstede
Baruch College, City University of New York, University of Texas at Austin and University of Texas at Austin - Red McCombs School of Business
Downloads 125 (237,635)

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Marketing Spillover, Location-Based, Mobile Marketing, Spatial Models

4.

Dynamics and Peer Effects of Brand Revenue in College Sports

Number of pages: 42 Posted: 13 Mar 2015 Last Revised: 14 Mar 2015
Zhuping Liu, Frenkel Ter Hofstede, Jason A. Duan and Vijay Mahajan
Baruch College, City University of New York, University of Texas at Austin - Red McCombs School of Business, University of Texas at Austin and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 110 (260,721)

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Peer Effects, Brand Revenue, College Sports, Conference Switch, Bayesian Dynamic Linear Model, Bayesian Analysis

5.

Pricing Strategies for Augmented Products: The Value of Integration and Customization

Posted: 06 Dec 2006
Neeraj Bharadwaj and Frenkel Ter Hofstede
Independent and University of Texas at Austin - Red McCombs School of Business

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industrial marketing, marketing strategy, pricing research, complementary product pricing