Frenkel Ter Hofstede

University of Texas at Austin - Red McCombs School of Business

Austin, TX 78712

United States

SCHOLARLY PAPERS

6

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CITATIONS
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Top 39,775

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4

Scholarly Papers (6)

1.

Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute Uncertainty

McCombs Working Paper No. MKT-01-05
Number of pages: 44 Posted: 19 Jul 2005
Tansev Geylani, Frenkel Ter Hofstede and Jeffrey Inman
University of Pittsburgh - Katz Graduate School of Business, University of Texas at Austin - Red McCombs School of Business and University of Pittsburgh - Katz Graduate School of Business
Downloads 664 (32,602)
Citation 4

Abstract:

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alliances, co-branding, image reinforcement, brand positioning

2.

Consumer Response to and Choice of Customized versus Standardized Systems

McCombs Research Paper Series No. MKT-04-09
Number of pages: 47 Posted: 19 May 2009 Last Revised: 10 Aug 2009
Neeraj Bharadwaj, Rebecca Walker Reczek and Frenkel Ter Hofstede
Independent, Ohio State University (OSU) - Department of Marketing and Logistics and University of Texas at Austin - Red McCombs School of Business
Downloads 127 (182,148)

Abstract:

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Bundling, consumer behavior, customization, preferences, marketing strategy, solution selling, and systems selling

3.

Marketing Spillovers of Location-Based Mobile Services

Number of pages: 46 Posted: 16 Mar 2015
Zhuping Liu, Jason A. Duan and Frenkel Ter Hofstede
The University of Texas at Austin - Red McCombs School of Business, University of Texas at Austin and University of Texas at Austin - Red McCombs School of Business
Downloads 39 (241,642)

Abstract:

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Marketing Spillover, Location-Based, Mobile Marketing, Spatial Models

4.

Dynamics and Peer Effects of Brand Revenue in College Sports

Number of pages: 42 Posted: 13 Mar 2015 Last Revised: 14 Mar 2015
Zhuping Liu, Frenkel Ter Hofstede, Jason A. Duan and Vijay Mahajan
The University of Texas at Austin - Red McCombs School of Business, University of Texas at Austin - Red McCombs School of Business, University of Texas at Austin and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 30 (259,161)

Abstract:

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Peer Effects, Brand Revenue, College Sports, Conference Switch, Bayesian Dynamic Linear Model, Bayesian Analysis

5.

Cross-Platform Spillover Effects in Consumption of Rich Digital Media: A Quasi-Experimental Analysis Using Synthetic Controls

Number of pages: 42 Posted: 31 Jul 2017 Last Revised: 02 Mar 2018
Haris Krijestorac, Rajiv Garg, Vijay Mahajan and Frenkel Ter Hofstede
University of Texas at Austin, Red McCombs School of Business, Students, University of Texas at Austin - Department of Information, Risk and Operations Management, University of Texas at Austin - Department of Information, Risk and Operations Management and University of Texas at Austin - Red McCombs School of Business
Downloads 0 (266,706)

Abstract:

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Spillover effect, information spillover, information diffusion, rich digital media, word-of-mouth, quasi-experiments, viral marketing, sequential seeding

6.

Pricing Strategies for Augmented Products: The Value of Integration and Customization

Posted: 06 Dec 2006
Neeraj Bharadwaj and Frenkel Ter Hofstede
Independent and University of Texas at Austin - Red McCombs School of Business

Abstract:

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industrial marketing, marketing strategy, pricing research, complementary product pricing