Ishant Aggarwal

Lloyds Banking Group

10 Gresham Street

London, EC2V 7AE

United Kingdom

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Optimal Price Targeting

CESifo Working Paper No. 9439

Number of pages: 44 Posted: 02 Dec 2021

Adam N. Smith, Stephan Seiler and Ishant Aggarwal

University College London - UCL School of Management, Imperial College Business School and Lloyds Banking Group

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