Fang Zhao

Jilin University

Guilin Road

Chaoyang, Changchun 130021

China

SCHOLARLY PAPERS

4

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Scholarly Papers (4)

1.

Sharing Luxury Possessions in the Age of Digital Experience Economy: Consumption Type and Psychological Entitlement

Journal of Business Research, 142, 875-885.DOI:10.1016/j.jbusres.2022.01.005., The University of Auckland Business School Research Paper Series
Posted: 06 Apr 2022
University of Auckland Business School, University of Auckland Business School, Jilin University, Independent, University of Queensland and University of Auckland Business School

Abstract:

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Luxury, Sharing on social media, Material purchases, Entitlement, Experiential Purchase

2.

The Effects of Competence and Warmth Appeals on Luxury and Sustainable Brand Advertising: The Moderating Role of Construal Level

Journal of Advertising, 1-16. doi:10.1080/00913367.2021.1921633, The University of Auckland Business School Research Paper Series
Posted: 10 Dec 2021
Felix Septianto, Yuri Seo and Fang Zhao
The University of Auckland, University of Auckland Business School and Jilin University

Abstract:

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3.

Moral Effects of Physical Cleansing and Pro-Environmental Hotel Choices

Journal of Travel Research, 14 pages. doi:10.1177/0047287519872821, The University of Auckland Business School Research Paper Series
Posted: 09 Dec 2021
Auckland University of Technology, University of Auckland Business School, Auckland University of Technology, University of Auckland Business School, Auckland University of Technology and Jilin University

Abstract:

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embodied cognition, hotel choices, physical cleansing, pro-environmental choice

4.

Authenticity and Exclusivity Appeals in Luxury Advertising: The Role of Promotion and Prevention Pride

European Journal of Marketing, Vol. 54 No. 6, pp. 1305-1323. https://doi.org/10.1108/EJM-10-2018-0690, The University of Auckland Business School Research Paper Series
Posted: 07 Dec 2021
The University of Auckland, University of Auckland Business School, Curtin University and Jilin University

Abstract:

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Authenticity, Prevention focus, Promotion focus, Pride, Luxury advertising, Exclusivity