Jihye Yu

Yonsei University

Seoul

Korea, Republic of (South Korea)

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Consumer Experiences of Virtual Reality: Insights from VR Luxury Brand Fashion Shows

Journal of Business Research, 130, 517-524. doi:10.1016/j.jbusres.2019.10.038, The University of Auckland Business School Research Paper Series

Posted: 10 Dec 2021

Jaesuk Jung, Jihye Yu, Yuri Seo and Eunju Ko

Yonsei University, Yonsei University, University of Auckland Business School and Yonsei University

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