Nursafwah Tugiman

Universiti Utara Malaysia

School of Business Management

College of Business

UUM Sintok, Kedah 06010

Malaysia

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Scholarly Papers (1)

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Proud Volunteers: The Role of Self- and Vicarious-Pride in Promoting Volunteering

Marketing Letters, 29(4), 501-519. doi:10.1007/s11002-018-9472-7, The University of Auckland Business School Research Paper Series
Posted: 10 Dec 2021
Felix Septianto, Billy Sung, Yuri Seo and Nursafwah Tugiman
University of Queensland, Curtin University, University of Auckland Business School and Universiti Utara Malaysia

Abstract:

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Pride, Vicarious, Volunteering, Mindset