Richard Reisman

Teleshuttle Corporation

President

20 E 9th St.

New York, NY 10003

United States

SCHOLARLY PAPERS

3

DOWNLOADS

336

SSRN CITATIONS

1

CROSSREF CITATIONS

1

Ideas:
“  I am currently working on FairPay, a radically new, relationship-centered, “customer-first” revenue strategy for the digital era. (It is an open architecture in the public domain, not a product.) FairPay draws on the value-based pricing strategies that have become best-practice in many B2B contexts, and provides an entirely new way to adapt them to a mass-market B2C context, by exploiting two factors: • The new economics of digital, which has broken the scarcity-based pricing mechanism of the invisible hand (and the profitability of advertising), but enables entirely new strategies (freemium being a primitive example). • The new power of computer mediation (and AI) to facilitate deep one-to-one relationships, which is changing commerce from a zero-sum game of transactions to a win-win game of relationships (subscriptions, memberships, etc.) – to maximize Customer Lifetime Value (CLV). My objective is to find opportunities to do testing and refinement of these strategies.  ”

Scholarly Papers (3)

1.

Co-Pricing: Co-Creating Customer Value Through Dynamic Value Propositions

Number of pages: 16 Posted: 23 Jul 2015 Last Revised: 31 Dec 2015
Pennie Frow, Richard Reisman and Adrian Payne
The University of Sydney - Discipline of Marketing, Teleshuttle Corporation and UNSW Australia Business School, School of Marketing
Downloads 296 (128,833)
Citation 2

Abstract:

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co-creation, co-pricing, value, value propositions, dynamic, pricing, pay what you want, digital products, segmentation, relationship marketing, customer relationship, fairness, FairPay

2.

Pricing in Consumer Digital Markets: A Dynamic Framework

Australasian Marketing Journal 27 (2019) 139–148
Number of pages: 10 Posted: 27 Jun 2019 Last Revised: 05 Sep 2019
Richard Reisman, Adrian Payne and Pennie Frow
Teleshuttle Corporation, UNSW Australia Business School, School of Marketing and The University of Sydney - Discipline of Marketing
Downloads 40 (519,432)

Abstract:

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pricing, participative pricing, digital products, pay what you want, FairPay, subscriptions

Abstract:

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value discrimination, value proposition, co-pricing, learning, relationships, digital transformation