Wei Xu

University of Limerick - Kemmy Business School

Limerick

Ireland

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How Does the Insurer's Mobile Application Sales Strategy Perform?

Number of pages: 37 Posted: 20 Dec 2021 Last Revised: 16 Apr 2023
Ulm University - Institute of Insurance Science, Ulm University - Department of Mathematics and Economics, University of Limerick - Kemmy Business School, University of Limerick - Kemmy Business School and Fudan University - School of Economics
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Abstract:

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Mobile Application, Insurance Distribution, Sales Performance, Heterogeneity Analysis