Wei Xu

University of Limerick - Kemmy Business School

Limerick

Ireland

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How Does Insurer's Mobile Application Sales Strategy Perform?

Number of pages: 29 Posted: 20 Dec 2021 Last Revised: 06 May 2022
University of Ulm - Institute of Insurance Science, University of Ulm - Department of Mathematics and Economics, University of Limerick - Kemmy Business School, University of Limerick - Kemmy Business School and Fudan University - School of Economics
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Abstract:

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Mobile Internet, Mobile Application, Insurance Marketing