Andreas Hinterhuber

Bocconi University

Via Sarfatti, 25

Milan, MI 20136

Italy

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Scholarly Papers (1)

1.

Industrial Pricing Orientation: The Organizational Transformation to Value-Based Pricing

First International Conference on Engaged Management Scholarship, 2011
Number of pages: 27 Posted: 13 May 2011
Case Western Reserve University, Case Western Reserve University - Department of Information Systems, Bocconi University and Case Western Reserve University
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Abstract:

industrial pricing, pricing orientation, pricing process, value-based pricing, organizational structure, decision making theory, organizational change, transformative learning