Xinyao Wang

School of Economics and Management, Tsinghua University

Beijing

China

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How Do Pictures Shape "Liking" Behavior? A Stimulus-Organism-Response Perspective

Number of pages: 54 Posted: 01 Jan 2022 Last Revised: 13 Jan 2022
Xinyao Wang, Yifan Yu, Jinghua Huang and Yong Tan
School of Economics and Management, Tsinghua University, University of Washington - Michael G. Foster School of Business, Tsinghua University - Department of Management Science and Engineering and University of Washington - Michael G. Foster School of Business
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Abstract:

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Stimulus-organism-response model, “liking” behavior, valence, arousal, perceived calorie content, pictures