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Mohamed Adel Hamdy Mohamed Adel Hamdy

October University for Modern Sciences & Arts

26 July Mehwar Road intersection with Wahat

Cairo

Egypt

  • October University for Modern Sciences & Arts

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Scholarly Papers (1)

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The Impact of CRM on Customer Satisfaction and Customer Loyalty: Mediation Effect of Customer Perceived Value (Evidence from Hospitality Industry)

Journal of Alexandria University for Administrative Sciences, Faculty of Commerce, Alexandria Un, 2020
Number of pages: 16 Posted: 02 Mar 2022
Samia Adly Hanna El-Sheikh Samia Adly Hanna El-Sheikh, Mohamed Adel Hamdy Mohamed Adel Hamdy, Hosny Ibrahim Hamdy Hosny Ibrahim Hamdy and Yasser Tawfik Halim
October University for Modern Sciences & Arts, October University for Modern Sciences & Arts, October University for Modern Sciences & Arts and October University for Modern Sciences and Arts (MSA)
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Abstract:

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Customer relationship management (CRM), customer perceived value (CPV), customer satisfaction, loyalty, hospitality industry in Egypt, structural equation modeling (SEM)