Yue Guo

Southern University of Science and Technology

Associate Professor

1088 Xueyuan Road

Shenzhen, 518055

China

SCHOLARLY PAPERS

3

DOWNLOADS

102

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

Perils of Review Solicitation: Evidence from a Natural Experiment on Tripadvisor

Number of pages: 46 Posted: 27 Jan 2022
Wuhan University, Hong Kong University of Science & Technology, Wuhan University and Southern University of Science and Technology
Downloads 101 (378,016)

Abstract:

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review solicitation program, online reviews, spillover effect, consumer perception, difference-in-differences

2.

The Role of Online Socialization at the Workplace: Impact on Reducing Gender Disparity

Christina Jeong, Jason Chan and Yue Guo (2022). Enhancing Enterprise Social Media Participation with Social Groups. Academy of Management Annual Meeting Proceedings.
Number of pages: 41
University of Minnesota - Twin Cities - Carlson School of Management, University of Minnesota - Twin Cities - Carlson School of Management and Southern University of Science and Technology
Downloads 1

Abstract:

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Econometrics, Online socialization, User participation, Gender disparity, Enterprise social media

3.

Driving Viewers’ Engagement in Live Streaming Platforms with Bullet Screen: A Quasi-Natural Experiment

Posted: 09 Apr 2022
Nanyang Business School, Nanyang Technological University, Harvard University - Business School (HBS), Southern University of Science and Technology and Independent

Abstract:

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Live Streaming, Bullet Screen, Platform Feature Design, Social Technology, Viewer Engagement