Kate Li

Pennsylvania State University

Ph.D. Candidate

University Park

State College, PA 16802

United States

  • Pennsylvania State University

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Managing Trade-In Programs Based on Product Characteristics and Customer Heterogeneity in Business-to-Business Markets

Number of pages: 39 Posted: 25 Jun 2008
Kate Li, Duncan K. H. Fong and Susan H. Xu
Pennsylvania State University, Pennsylvania State University and Pennsylvania State University, University Park - Department of Supply Chain and Information Systems
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Citation 3

Abstract:

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empirical research, trade-in program, signal-based forecast, count regression models, customer segmentation, substitutable and complementary products