Nina Mazar

University of Toronto - Joseph L. Rotman School of Management

Associate Professor of Marketing (Behavioral Science)

105 St. George Street

Toronto, Ontario M5S 3E6

Canada

http://ninamazar.com

SCHOLARLY PAPERS

16

DOWNLOADS
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Top 576

in Total Papers Downloads

29,130

CITATIONS
Rank 7,298

SSRN RANKINGS

Top 7,298

in Total Papers Citations

66

Scholarly Papers (16)

1.

The Dishonesty of Honest People: A Theory of Self-Concept Maintenance

Journal of Marketing Research, Vol. 45, No. 6, pp. 633-644, 2008
Number of pages: 48 Posted: 12 Apr 2007 Last Revised: 08 Apr 2011
Nina Mazar, On Amir and Dan Ariely
University of Toronto - Joseph L. Rotman School of Management, University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business
Downloads 23,204 (56)
Citation 53

Abstract:

Honesty, Self concept, Cost - Benefit

2.

Do Green Products Make Us Better People?

Psychological Science, Vol. 21, No. 4, pp. 494-498, 2010
Number of pages: 6 Posted: 29 Aug 2009 Last Revised: 13 Jun 2014
Nina Mazar and Chen-Bo Zhong
University of Toronto - Joseph L. Rotman School of Management and University of Toronto - Rotman School of Management
Downloads 1,958 (4,908)
Citation 4

Abstract:

priming, licensing, moral regulation, altruism, honesty, cheating, consumer, purchase, green products, organic

3.

Dishonesty in Everyday Life and its Policy Implications

Journal of Public Policy and Marketing, Vol. 25, No. 1, pp. 117-126, 2006, FRB of Boston Working Paper No. 06-3
Number of pages: 41 Posted: 04 Mar 2006 Last Revised: 06 Aug 2009
Nina Mazar and Dan Ariely
University of Toronto - Joseph L. Rotman School of Management and Duke University - Fuqua School of Business
Downloads 721 (23,010)
Citation 8

Abstract:

performance-based incentives

4.

The Most Influential Age Hypothesis: Does the Self Cause Predictable Preferences?

Number of pages: 20 Posted: 14 Apr 2007
On Amir and Nina Mazar
University of California, San Diego (UCSD) - Rady School of Management and University of Toronto - Joseph L. Rotman School of Management
Downloads 261 (88,184)

Abstract:

Preferences, Identity, Self

5.

Financial Deprivation Selectively Shifts Moral Standards and Compromises Moral Decisions

Organizational Behavior and Human Decision Processes, September 2013, Rotman School of Management Working Paper No. 2325954
Number of pages: 57 Posted: 16 Sep 2013
Dartmouth College, University of Toronto - Joseph L. Rotman School of Management, New York University (NYU) - Department of Marketing and Duke University - Fuqua School of Business
Downloads 237 (64,787)

Abstract:

ethics, fairness, morality, dishonesty, cheating, lying, scarcity, judgment and decision making

6.

True Context-Dependent Preferences? The Causes of Market-Dependent Valuations

Mazar, Nina, Botond Koszegi, and Dan Ariely (2013): True Context-Dependent Preferences? The Causes of Market-Dependent Valuations, Journal of Behavioral Decision Making, Forthcoming
Number of pages: 39 Posted: 27 Aug 2010 Last Revised: 15 Sep 2013
Nina Mazar, Botond Koszegi and Dan Ariely
University of Toronto - Joseph L. Rotman School of Management, Central European University (CEU) - Department of Economics and Duke University - Fuqua School of Business
Downloads 216 (102,203)

Abstract:

stable preferences, context-dependent preferences, biases, demand, supply, welfare analysis, consumer surplus

7.

The Heritability of Moral Standards for Everyday Dishonesty

Journal of Economic Behavior and Organization, 2013, Rotman School of Management Working Paper No. 2271350
Number of pages: 16 Posted: 29 May 2013
University of Toronto, University of California, San Diego (UCSD) - Department of Political Science, University of Toronto - Joseph L. Rotman School of Management, Stockholm School of Economics - Department of Economics, Erasmus School of Economics and Karolinska Institutet - Department of Medical Epidemiology and Biostatistics
Downloads 205 (107,722)

Abstract:

ethics, genetic, individual differences, heterogeneity, variation

8.

A Practitioner's Guide to Nudging

Rotman School of Management Working Paper No. 2609347
Number of pages: 28 Posted: 23 May 2015
Kim Ly, Nina Mazar, Min Zhao and Dilip Soman
University of Toronto, University of Toronto - Joseph L. Rotman School of Management, University of Toronto - Rotman School of Management and University of Toronto - Department of Marketing
Downloads 160 (28,982)

Abstract:

Nudge, Choice Architecture, Behavioral Insights, Behavioral Economics, Behavioral Science

9.

Greasing the Palm: Can Collectivism Promote Bribery?

Psychological Science, Vol. 22, No. 7, pp. 843-848, 2011
Number of pages: 19 Posted: 27 Mar 2011 Last Revised: 22 Jul 2012
Nina Mazar and Pankaj Aggarwal
University of Toronto - Joseph L. Rotman School of Management and University of Toronto
Downloads 118 (164,067)
Citation 1

Abstract:

Morality, Corruption, Bribery, Culture, Collectivism, Individualism, Cross-National, Moral Disengagement, Diffusion of Responsibility

10.

Risk Preferences and Aging: The 'Certainty Effect' in Older Adults’ Decision Making

Mather, Mara, Nina Mazar, Marissa A. Gorlick, Nichole R. Lighthall, Jessica Burgeno, Andrej Schoeke, and Dan Ariely (2012): Risk Preferences and Aging: The “Certainty Effect” in Older Adults’ Decision Making, Psychology and Aging, 27 (4), 801-816. ,
Number of pages: 61 Posted: 13 May 2012 Last Revised: 20 May 2013
University of Southern California, University of Toronto - Joseph L. Rotman School of Management, University of Texas at Austin, University of Southern California, University of Southern California - Davis School of Gerontology, University of Southern California - Davis School of Gerontology and Duke University - Fuqua School of Business
Downloads 74 (252,391)

Abstract:

Certainty Effect, Risk Seeking, Risk Aversion, Older Adults, Young Adults, Emotions, Affect

11.

Advance Payment Systems: Paying Too Much Today and Being Satisfied Tomorrow

International Journal of Research in Marketing, 32 (3), 2015 Forthcoming , Rotman School of Management Working Paper No. 2575159
Number of pages: 62 Posted: 09 Mar 2015
Goethe University Frankfurt - Marketing, WHU - Otto Beisheim School of Management, University of Toronto - Joseph L. Rotman School of Management and University of Frankfurt - Department of Marketing
Downloads 41 (248,571)

Abstract:

innovation; pricing; satisfaction; payment sequence preferences

12.

Green Consumerism: Moral Motivations to a Sustainable Future

Sachdeva, Sonya, Jennifer Jordan, and Nina Mazar (2015), Green Consumerism: Moral Motivations to a Sustainable Future, Current Opinion in Psychology, in press. doi:10.1016/j.copsyc.2015.03.029, Rotman School of Management Working Paper No. 2592578
Number of pages: 17 Posted: 11 Apr 2015
Government of the United States of America - US Forest Service, University of Groningen and University of Toronto - Joseph L. Rotman School of Management
Downloads 35 (313,967)

Abstract:

morality, prosociality, consumer behavior, personality, licensing, compensation

13.

Choice Architecture in Conflicts of Interest: Defaults as Physical and Psychological Barriers to (Dis)Honesty

Journal of Experimental Social Psychology, Forthcoming
Number of pages: 26 Posted: 13 Apr 2015 Last Revised: 15 Apr 2015
Nina Mazar and Scott Hawkins
University of Toronto - Joseph L. Rotman School of Management and University of Toronto - Rotman School of Management
Downloads 15 (370,752)

Abstract:

morality, lying, compliance, moral disengagement, self-deception, self-signaling

14.

When Retailing and Las Vegas Meet: Probabilistic Free Price Promotions

Management Science, Forthcoming, Rotman School of Management Working Paper No. 2636093
Number of pages: 18 Posted: 27 Jul 2015 Last Revised: 10 Mar 2016
University of Toronto - Joseph L. Rotman School of Management, The Analysis Group and Duke University - Fuqua School of Business
Downloads 8 (281,554)

Abstract:

discount, marketing, pricing, judgment and decision making, consumer behavior, perception, gamble, uncertainty, prospect theory, probability weighting, value, Weber-Fechner

15.

Pain of Paying? — A Metaphor Gone Literal: Evidence from Neural and Behavioral Science

Rotman School of Management Working Paper No. 2901808, INSEAD Working Paper No. 2017/06/MKT
Number of pages: 51 Posted: 20 Jan 2017 Last Revised: 16 Apr 2017
University of Toronto - Joseph L. Rotman School of Management, INSEAD, Queen's University and Halle Institute for Economic Research
Downloads 0 (288,513)

Abstract:

Affective Pain-processing Pathways, Purchasing, Microeconomic Theory, Mental Accounting, Consumer Neuroscience, Pricing

16.

Signing at the Beginning Makes Ethics Salient and Decreases Dishonest Self-Reports in Comparison to Signing at the End

Shu, Lisa L., Nina Mazar, Francesca Gino, Dan Ariely, and Max H. Bazerman (2012), Signing at the beginning makes ethics salient and decreases dishonest self-reports in comparison to signing at the end, Proceedings of the National Academy of Sciences, 109 (38), 15197-15200.
Posted: 30 Aug 2012 Last Revised: 28 May 2013
Harvard Business School, University of Toronto - Joseph L. Rotman School of Management, Harvard Business School, Duke University - Fuqua School of Business and Harvard Business School - Negotiations, Organizations and Markets Unit

Abstract:

ethics, signature, honesty, cheating, morality, nudge, policy-making, fraud