Geeta Menon

New York University - Stern School of Business

Professor of Marketing

Tisch Hall, 40 W 4 St

#806

New York, NY 10012

United States

http://www.stern.nyu.edu/~gmenon

SCHOLARLY PAPERS

6

DOWNLOADS
Rank 38,329

SSRN RANKINGS

Top 38,329

in Total Papers Downloads

1,137

SSRN CITATIONS

3

CROSSREF CITATIONS

6

Scholarly Papers (6)

1.

Health Risk Perceptions and Consumer Psychology

Number of pages: 27 Posted: 22 Nov 2006
Geeta Menon, Priya Raghubir and Nidhi Agrawal
New York University - Stern School of Business, University of California, Berkeley - Marketing Group and Northwestern University - Kellogg School of Management
Downloads 352 (85,180)
Citation 1

Abstract:

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Time-Varying Effects of Chronic Hedonic Goals on Impulsive Behavior

Number of pages: 43 Posted: 12 Aug 2005
Suresh Ramanathan and Geeta Menon
University of Chicago - Booth School of Business and New York University - Stern School of Business
Downloads 244 (125,882)
Citation 2

Abstract:

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Impulsiveness, Goals, Dynamics, Self-Control

Time-Varying Effects of Chronic Hedonic Goals on Impulsive Behavior

Journal of Marketing Research, Forthcoming
Posted: 16 Aug 2006
Suresh Ramanathan and Geeta Menon
University of Chicago - Booth School of Business and New York University - Stern School of Business

Abstract:

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Impulsiveness, Goals, Dynamics, Self-Control

3.

Getting Emotional About Health

Number of pages: 46 Posted: 20 Nov 2006
Geeta Menon, Nidhi Agrawal and Jennifer Aaker
New York University - Stern School of Business, Northwestern University - Kellogg School of Management and Stanford University - Graduate School of Business
Downloads 197 (155,391)
Citation 1

Abstract:

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4.

When Internal Reference Prices and Price Expectations Diverge: The Role of Confidence

Journal of Marketing Research, Forthcoming
Number of pages: 27 Posted: 22 Nov 2006
Manoj Thomas and Geeta Menon
Cornell University - Samuel Curtis Johnson Graduate School of Management and New York University - Stern School of Business
Downloads 181 (167,794)

Abstract:

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5.

The Influence of Concrete and Abstract Affect on Inter-Temporal Consumer Judgments

Number of pages: 40 Posted: 04 Dec 2006
Cenk Bülbül and Geeta Menon
NYU Stern School of Business and New York University - Stern School of Business
Downloads 108 (253,643)

Abstract:

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6.

Reporting About Others' Behavior: The Role of Judgment Strategy, Knowledge, and Regularity

Number of pages: 31 Posted: 22 Nov 2006
Mendoza College of Business, Rutgers Business School - Camden and New York University - Stern School of Business
Downloads 55 (375,396)

Abstract:

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survey accuracy, proxy reports, behavioral frequencies, implicit theories