Henrique Lopes

Independent

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Wahoo Fitness: Segmentation and Data Insights

Darden Case No. UVA-M-1025
Number of pages: 16 Posted: 08 Feb 2022
Rajkumar Venkatesan, Henrique Lopes and Gerry Yemen
University of Virginia - Darden School of Business, Independent and University of Virginia - Darden School of Business
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Abstract:

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marketing analytics, segmentation, profiling, survey, personal fitness, COVID-19, smartwatch, competition, expansion, organic growth model, look-alike model