Patrick Lentz

Fachhochschule des Mittelstands (FHM) University of Applied Sciences Bielefeld

Professor for Marketing

Ravensberger Stra├če 10 G

33602

Germany

University of Dortmund

Research Associate

Otto-Hahn-Str. 6

Dortmund, D-44221

Germany

http://www.wiso.uni-dortmund.de/LSFG/M

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Scholarly Papers (1)

1.

Customer Portfolio Analysis: Applying Financial Risk and Volatility Measures to Customer Segmentation and Risk-Adjusted Lifetime Value Determination

Number of pages: 44 Posted: 18 Aug 2005
Florian V. Wangenheim and Patrick Lentz
ETH Zurich and Fachhochschule des Mittelstands (FHM) University of Applied Sciences Bielefeld
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Citation 3

Abstract:

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Customer Lifecycle Analysis, Risk, Customer Relationship Management, Marketing Metrics, Customer Lifetime Value