Cristina Nistor

Chapman University

1 University Drive

Orange, CA 92866

United States

  • Chapman University

SCHOLARLY PAPERS

9

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Top 42,887

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18

Scholarly Papers (9)

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1.

Sustainability Influencers: Between Marketers and Educators

“Sustainability Influencers: Between Marketers and Educators” Taylan Yalcin, Cristina Nistor and Ekin Pehlivan Business Forum, Spring 2020, Vol. 28 Issue 1
Number of pages: 11 Posted: 24 Mar 2021
Taylan Yalcin, Cristina Nistor and Ekin Pehlivan
Independent, Chapman University and California State University Channel Islands
Downloads 2,007 (16,361)
Citation 3

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Influencer marketing, content marketing, sustainability, minimalism, zero waste

2.

Influencers: The Power of Comments

Marketing Science, forthcoming
Number of pages: 54 Posted: 02 Jun 2022 Last Revised: 27 Jul 2024
Cristina Nistor and Matthew Selove
Chapman University and Chapman University
Downloads 485 (118,471)
Citation 4

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game theory, advertising, influencers

3.

Influencer Authenticity: To Grow or To Monetize

Management Science, forthcoming
Number of pages: 63 Posted: 07 Mar 2024
Cristina Nistor, Matthew Selove and J. Miguel Villas-Boas
Chapman University, Chapman University and University of California, Berkeley
Downloads 289 (211,544)
Citation 2

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game theory, advertising, influencers, dynamic games

4.

Privacy Considerations for Online Advertising: A Stakeholder’s Perspective to Programmatic Advertising

Forthcoming in Journal of Consumer Marketing (DOI 10.1108/JCM-04-2021-4577)
Number of pages: 38 Posted: 12 Mar 2022
Dylan Cooper, Taylan Yalcin, Cristina Nistor, Matthew Macrini and Ekin Pehlivan
CSU Channel Islands, Independent, Chapman University, CSU Channel Islands and California State University Channel Islands
Downloads 265 (230,150)

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privacy, online tracking, third-party cookies, Unified ID 2.0, Privacy Sandbox, programmatic advertising

5.

Certification Intermediaries: Evidence from the Medical Device Industry

Number of pages: 52 Posted: 25 Jan 2015 Last Revised: 14 Nov 2015
Cristina Nistor and Catherine E. Tucker
Chapman University and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 255 (239,191)
Citation 1

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Medical Devices, Certification

6.

Social Media Engagement for Global Influencers

Number of pages: 40 Posted: 22 Mar 2021
Kara Bentley, Charlene Chu, Cristina Nistor, Ekin Pehlivan and Taylan Yalcin
affiliation not provided to SSRN, affiliation not provided to SSRN, Chapman University, California State University Channel Islands and Independent
Downloads 241 (253,012)
Citation 4

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social media; online wom; influencers; sustainability; Hofstede cultural dimensions

7.

When the Weak are Mighty: A Two-Sided Matching Approach to Alliance Performance Outcome

Number of pages: 65 Posted: 21 Aug 2016 Last Revised: 23 Feb 2021
Darcy Fudge Kamal, Florence Honore and Cristina Nistor
California State University, Sacramento - College of Business Administration, University of Wisconsin - Madison and Chapman University
Downloads 195 (308,727)

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Alliance performance; Two-sided matching; Centrality; Networks; Information Diffusion

8.

Pricing and Quality Provision in a Supply Relationship: A Model of Efficient Relational Contracts

Cristina Nistor and Matthew Selove. (Sep.-Oct. 2020). "Pricing and Quality Provision in a Supply Relationship: A Model of Efficient Relational Contracts," Marketing Science, Vol. 39, No. 5.
Number of pages: 56 Posted: 23 Feb 2018 Last Revised: 22 Jan 2022
Cristina Nistor and Matthew Selove
Chapman University and Chapman University
Downloads 64 (681,310)
Citation 4

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Relational Contracts, Pricing

9.

Coming out ahead while losing a partner: the Thoroughbred industry stays on course

Journal of Business Strategy DOI: 10.1108/JBS-04-2022-0069
Number of pages: 16 Posted: 25 Jul 2022 Last Revised: 24 Oct 2022
Darcy Fudge Kamal, Cristina Nistor and Charu Sinha
California State University, Sacramento - College of Business Administration, Chapman University and Chapman University - The George L. Argyros College of Business and Economics
Downloads 33 (890,617)

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business relationships, owner death, bankruptcy, exit, partnerships