Yuan Zhao

Singapore Management University - School of Accountancy

60 Stamford Road

Singapore 178900

Singapore

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Scholarly Papers (1)

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The Effect of Social Media Trending on Traditional Media Coverage

Number of pages: 52 Posted: 16 Apr 2024
Richard M. Crowley, Yun Lou and Yuan Zhao
Singapore Management University - School of Accountancy, Singapore Management University - School of Accountancy and Singapore Management University - School of Accountancy
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Abstract:

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earnings announcements, social media, social media trending, traditional media