Demi Oba

Duke University - Marketing

United States

  • Duke University - Marketing

SCHOLARLY PAPERS

2

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798

TOTAL CITATIONS

1

Scholarly Papers (2)

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1.

How Hedges Impact Persuasion

Number of pages: 42 Posted: 28 Jul 2022
Demi Oba and Jonah A. Berger
Duke University - Marketing and University of Pennsylvania - Marketing Department
Downloads 554 (100,348)
Citation 1

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Communication, hedges, certainty, persuasion, confidence

2.

How Communication Mediums Shape the Message

Number of pages: 51 Posted: 07 Apr 2022 Last Revised: 09 Mar 2023
Demi Oba and Jonah A. Berger
Duke University - Marketing and University of Pennsylvania - Marketing Department
Downloads 244 (250,445)

Abstract:

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Communication, Language, Speaking and Writing, Communication Channels, Word of Mouth, Sales, Customer Service, Market Research