Putu Chris Susanto

Universitas Dhyana Pura

Br. Tegaljaya, Dalung, Kuta Utara

Badung Bali, Bali 80361

Indonesia

http://undhirabali.ac.id

  • Universitas Dhyana Pura

    • Email
    • Tel: +62361426450
SCHOLARLY PAPERS

30

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“  I'm working on research projects and papers on the topic of marketing, tourism marketing, consumer behavior, advertising, branding, community development, empowerment, social entrepreneurship, and eco-entrepreneurship.  ”

  • Universitas Dhyana Pura

    • Email
    • Tel: +62361426450

Scholarly Papers (30)

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1.

Education and Training Improve Quality of Life and Decrease Depression Score in Elderly Population

Eurasian Journal of Analytical Chemistry, 13(2). Retrieved from https://www.eurasianjournals.com/abstract.php?id=433
Number of pages: 7 Posted: 12 Jun 2019 Last Revised: 02 Mar 2022
Made Nyandra, Bambang Hadi Kartiko, Putu Chris Susanto, Adri Supriyati, Wayan Suryasa and Putu Chris Susanto
Universitas Dhyana Pura, Dhyana Pura University, Dhyana Pura University, Dhyana Pura University, ITB STIKOM Bali, Denpasar, Indonesia and Universitas Dhyana Pura
Downloads 787 (61,930)

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elderly people, education, training, depression, quality of life

2.

The Subtle Use of Connotation and Symbolism in the Advertising of True Match by L’Oréal

Eleventh Conference on English Studies. UNIKA Atma Jaya Jakarta. 2014
Number of pages: 5 Posted: 21 May 2015 Last Revised: 02 Mar 2022
Putu Chris Susanto and Putu Chris Susanto
Dhyana Pura University and Universitas Dhyana Pura
Downloads 453 (123,626)

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advertising, advertising appeal, connotation, symbolism

3.

Initiation of a Rural Edutourism Destination in Bali Indonesia based on SWOT Analysis

International Journal of Social Science and Education Research Studies, 2(2), 50–60. http://ijssers.org/index.php/ijssers/article/view/33
Number of pages: 11 Posted: 28 Mar 2022
Putu Chris Susanto
Universitas Dhyana Pura
Downloads 262 (224,277)

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Edutourism, IFAS-EFAS, SWOT Analysis, Rural Tourism, Community-Based Tourism

4.

Peran Sektor Keempat Dalam Pariwisata Berbasis Masyarakat (The Role of Fourth Sector in Developing Community-Based Tourism)

Jurnal Ekonomi dan Pariwisata Universitas Dhyana Pura, 11(2), pp. 122-131. https://jurnal.undhirabali.ac.id/index.php/pariwisata/article/view/129
Number of pages: 14 Posted: 18 Jun 2016 Last Revised: 02 Mar 2022
Putu Chris Susanto, Evan Ray, Diana Indahningtyas, Vivilia Setiawan, Arfah Khayat and Putu Chris Susanto
Dhyana Pura University, Dhyana Pura University, Dhyana Pura University, Dhyana Pura University, Dhyana Pura University and Universitas Dhyana Pura
Downloads 256 (229,493)

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Community-Based Tourism, Social Entrepreneurship, Fourth Sector, Theoretical Model

5.

The Market Potential and Financial Feasibility of Cable Car Tourist Attraction Development in Pelaga, Bali, Indonesia

International Journal of Advances in Applied Sciences (IJAAS), Vol. 11, No. 4, December 2022, pp. 373~382
Number of pages: 10 Posted: 19 Dec 2022
I Gusti Bagus Rai Utama, Putu Chris Susanto, Christimulia Purnama Trimurti and Ni Putu Dyah Krismawintari
Dhyana Pura University, Universitas Dhyana Pura, Universitas Dhyana Pura and Dhyana Pura University
Downloads 239 (245,563)

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Cable car Feasibility study Hilly area Tourist attractions Tourist destination

6.

Revisiting Realistic Job Preview in Recruitment: A Theoretical Perspective

Matrik: Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Vol. 10, No. 2, August 2016. https://doi.org/10.24843/MATRIK:JMBK.2016.v10.i02.p02
Number of pages: 7 Posted: 18 Jun 2016 Last Revised: 02 Mar 2022
Putu Chris Susanto, Listiyani Dewi Hartika and Putu Chris Susanto
Dhyana Pura University, Dhyana Pura University and Universitas Dhyana Pura
Downloads 169 (337,440)

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Realistic Job Preview, Recruitment, Retention, Selection, Human Resource

7.

Semiotic Analysis of Bali Clean & Green Campaign

Proceedings of the Tourism and Hospitality International Conference (THIC 2015), Universitas Ciputra Indonesia, 19-20 November 2015. ISBN: 978-983-2078-83-8
Number of pages: 6 Posted: 05 Jun 2016 Last Revised: 02 Mar 2022
Putu Chrisma Dewi, Putu Chris Susanto and Putu Chris Susanto
Universitas Dhyana Pura, Dhyana Pura University and Universitas Dhyana Pura
Downloads 169 (337,440)

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semiotics, triadic model, Bali, environment, campaign

8.

Paradox of Hotel Brand Names in Bali: Divergence between Naming Trends and Consumer Perception

Seminar Nasional & Pertemuan Peneliti (Senapati) 2015, Politeknik Negeri Bali, Indonesia, p. 235-239.
Number of pages: 6 Posted: 14 Nov 2015 Last Revised: 02 Mar 2022
Putu Chris Susanto, Ni Made Diana Erfiani, Listiyani Dewi Hartika and Putu Chris Susanto
Dhyana Pura University, Dhyana Pura University, Dhyana Pura University and Universitas Dhyana Pura
Downloads 94 (527,506)

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branding, brand name, hotel brand, consumer perception, perceived quality, perceived price

9.

Dilemma between Culture and Heritage Preservation and Tourist Attraction

International Journal of Social Science and Education Research Studies, 1(1), 01–07. Retrieved from http://ijssers.org/index.php/ijssers/article/view/3
Number of pages: 7 Posted: 02 Nov 2014 Last Revised: 02 Mar 2022
I Gusti Bagus Rai Utama, Putu Chris Susanto, I Wayan Ruspendi Junaedi, Ni Putu Dyah Krismawintari and Putu Chris Susanto
Dhyana Pura University, Dhyana Pura University, Dhyana Pura University, Dhyana Pura University and Universitas Dhyana Pura
Downloads 89 (546,081)
Citation 3

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Challenge, World Heritage Site, Tower of London, Tanah Lot Temple

10.

Specific Naming Patterns of Star Hotels in Bali

Proceedings of the Tourism and Hospitality International Conference (THIC 2015), Universitas Ciputra Indonesia, 19-20 November 2015. ISBN: 978-983-2078-83-8
Number of pages: 7 Posted: 08 Dec 2015 Last Revised: 02 Mar 2022
Putu Chris Susanto and Putu Chris Susanto
Dhyana Pura University and Universitas Dhyana Pura
Downloads 80 (582,288)

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branding, brand name, hotel brand, language selection, naming strategy

11.

Efficacy and Complexities of Performance-Based Pay for Teachers in the United States

JEPUN: Jurnal Pendidikan Universitas Dhyana Pura, 1(2), pp. 112-128. https://jurnal.undhirabali.ac.id/index.php/Jepun/article/view/172
Number of pages: 17 Posted: 24 Jul 2016 Last Revised: 02 Mar 2022
Putu Chris Susanto and Putu Chris Susanto
Dhyana Pura University and Universitas Dhyana Pura
Downloads 78 (590,833)

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teacher, performance, performance-based pay, compensation, education

12.

Brand Name Distinctiveness of Star Hotels in Bali

Journal of Business on Hospitality and Tourism,1 (1). https://jbhost.org/jbhost/index.php/jbhost/article/view/8
Number of pages: 9 Posted: 14 Nov 2015 Last Revised: 02 Mar 2022
Putu Chris Susanto, Ni Made Eka Mahadewi and Putu Chris Susanto
Dhyana Pura University, Udayana University and Universitas Dhyana Pura
Downloads 78 (590,833)

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branding, brand name, hotel brand, trademark distinctiveness

13.

How Workplace Discipline, Transformational Leadership, and Career Development Affect Employee Performance at the Royal Beach Hotel Seminyak Bali

International Conference on Family Business & Entrepreneurship, 2021, (ICFBE), Vol 5, DOI: http://dx.doi.org/10.33021/icfbe.v2i1.3564
Number of pages: 7 Posted: 12 Apr 2022
IWK Teja Sukmana, Ni Putu Adella Tika Pertiwi, I Ketut Sirna I Ketut Sirna, EKo Sulistyo and Putu Chris Susanto
Universitas Dhyana Pura, Universitas Dhyana Pura, Dhyana Pura University, Universitas Dhyana Pura and Universitas Dhyana Pura
Downloads 72 (617,585)

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Workplace discipline, transformational leadership, career development, employee performance, hotel management, human resource management

14.

Dilemma Between Culture and Heritage Preservation and Tourist Attraction

International Journal of Social Science and Education Research Studies, 1(1), 01–07. Retrieved from http://ijssers.org/index.php/ijssers/article/view/3
Number of pages: 7 Posted: 03 Aug 2020 Last Revised: 02 Mar 2022
I Gusti Bagus Rai Utama, Putu Chris Susanto, I Wayan Ruspendi Junaedi, Ni Putu Dyah Krismawintari and Putu Chris Susanto
Dhyana Pura University, Dhyana Pura University, Dhyana Pura University, Dhyana Pura University and Universitas Dhyana Pura
Downloads 67 (641,688)

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Tanah Lot Temple; Heritage; Culture; Tourism Attraction; Management

15.

Exposing International Students to Social Entrepreneurship Concepts Enriched with Cultural Experience

Proceedings of the International Tourism Conference, Promoting Cultural & Heritage Tourism, Udayana University, 1–3 September 2016
Number of pages: 7 Posted: 11 Aug 2017 Last Revised: 02 Mar 2022
Putu Chris Susanto, Ni Luh Christine Suyasa and Putu Chris Susanto
Dhyana Pura University, Dhyana Pura University and Universitas Dhyana Pura
Downloads 56 (700,144)

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Cultural Tourism, Edutourism, Educational Tourism, social Entrepreneurship, Study Abroad

16.

Naming Trends of Star Hotels in the Multilingual Destination of Bali

7th International Seminar On Austronesian And Non-Austronesian Languages, Universitas Udayana, Bali Indonesia, 2015, p. 495-500.
Number of pages: 6 Posted: 26 Aug 2015 Last Revised: 02 Mar 2022
Putu Chris Susanto and Putu Chris Susanto
Dhyana Pura University and Universitas Dhyana Pura
Downloads 53 (717,509)
Citation 1

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branding, brand name, hotel brands, sign, symbol, trend

17.

The Search of Equivalence in Translating Seven Character Traits of Dhyana Pura University

International Seminar on Languages and Arts (ISLA-3), Faculty of Languages and Arts, Padang State University, 2014. http://ejournal.unp.ac.id/index.php/isla/article/view/5425
Number of pages: 10 Posted: 16 Aug 2015 Last Revised: 02 Mar 2022
Putu Chris Susanto, Putu Chrisma Dewi, Made Nyandra and Putu Chris Susanto
Dhyana Pura University, Universitas Dhyana Pura, Universitas Dhyana Pura and Universitas Dhyana Pura
Downloads 51 (729,950)

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character education, character traits, equivalence, organizational values, translation

18.

The Creative Bali Tourist Destination Recovery Strategy After COVID-19 Pandemic

I Gusti Bagus Rai Utama, Christimulia Purnama Trimurti, Putu Steven Eka Putra, I Wayan Susrama, Ni Luh Putu Suarmi Sri Patni, Ni Putu Dyah Krismawintari, & Putu Chris Susanto. (2023). The Creative Bali Tourist Destination Recovery Strategy After COVID-19 Pandemic . Migration Letters, 20(6), 203–216.
Number of pages: 14 Posted: 06 Nov 2023
I Gusti Bagus Rai Utama, Christimulia Purnama Trimurti, Putu Steven Eka Putra, I Wayan Susrama, Ni Luh Putu Suarmi Sri Patni, Ni Putu Dyah Krismawintari and Putu Chris Susanto
Dhyana Pura University, Universitas Dhyana Pura, Dhyana Pura University, Dhyana Pura University, Dhyana Pura University, Dhyana Pura University and Universitas Dhyana Pura
Downloads 48 (748,935)

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Tourism Sector, Economic Recovery, Domestic Tourists, Marketing Mix, Domestic Marketing

19.

Destination Development Model for Foreign Senior Tourists

Journal of Business on Hospitality and Tourism: JBHOST, 2(1), pp. 1-16. Retrieved from https://jbhost.org/jbhost/index.php/jbhost/article/view/35
Number of pages: 17 Posted: 01 May 2018 Last Revised: 02 Mar 2022
I Gusti Bagus Rai Utama, Putu Chris Susanto and Putu Chris Susanto
Dhyana Pura University, Dhyana Pura University and Universitas Dhyana Pura
Downloads 36 (835,125)

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attraction, accessibility, amenities, ancillary services, senior tourists, tourism destination

20.

Mapping of Herbs Farming as the Theme of Catur Tourism Village, Kintamani, Bangli, Bali, Indonesia

Utama, I. G. B. R., Erfiani, N. M. D. ., Wuruwu, D. ., Susanto , P. C. ., Darmawijaya, I. P. ., Trimurti, C. P. ., & Krismawintari , N. P. D. . (2022). Mapping of herbs farming as the theme of Catur Tourism Village, Kintamani, Bangli, Bali, Indonesia. International Journal of Applied Sciences in Tou
Posted: 27 Jan 2023
I Gusti Bagus Rai Utama, Ni Made Diana Erfiani, Dermawan Waruwu, Putu Chris Susanto, I Putu Darmawijaya, Christimulia Purnama Trimurti and Ni Putu Dyah Krismawintari
Dhyana Pura University, Dhyana Pura University, Dhyana Pura University, Universitas Dhyana Pura, Universitas Dhyana Pura, Universitas Dhyana Pura and Dhyana Pura University

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catur village, tourism village, herbal, tourism development, rural tourism

21.

Analysis of Visual Elements and Responses of Generations Z on Coca-Cola 'The Great Meal' Advertising Video

Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) 2021, Vol 4, pp. 245-250. https://jurnal.undhirabali.ac.id/index.php/sintesa/article/view/1701
Posted: 06 Dec 2022
I Made Verdy Natha Biantara Putera, Rai Gilang Atmadhi, Ni Putu Raka Laksmi Arpin, Putu Chris Susanto and Putu Chrisma Dewi
Universitas Dhyana Pura, Universitas Dhyana Pura, Universitas Dhyana Pura, Universitas Dhyana Pura and Universitas Dhyana Pura

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video advertising, visual elements, generation Z, visual grammar, COVID-19 Pandemic

22.

The Effects of Encouragement on Learning: How Encouragement Affects the Quality of Students’ Progress during Learning Language

Prosiding PKM-CSR 2021, Vol. 4, pp. 634-641. https://doi.org/10.37695/pkmcsr.v4i0.1439
Posted: 06 Dec 2022
Cakra Sagiarta Lee, Putu Chrisma Dewi, Putu Chris Susanto and Ni Luh Christine Suyasa
Universitas Dhyana Pura, Universitas Dhyana Pura, Universitas Dhyana Pura and Dhyana Pura University

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blended learning, effectiveness, encouragement, German, macro-skills

23.

Hard Reset: Implications of Covid-19 Pandemic on Bali’S Hospitality and Tourism Industry From The Perspectives of Management Studies

Hospitour: Journal of Hospitality & Tourism Innovation, Vol. 6, No.2, pp. 24-34, 2022
Posted: 16 Nov 2022
Putu Chris Susanto
Universitas Dhyana Pura

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Covid-19 pandemic, hospitality, tourism, financial management, human resource management, marketing management

24.

Empowering Women and Fostering Green Entrepreneurship Through Herbal Product Development in Catur Kintamani

International Conference on Family Business and Entrepreneurship (ICFBE), Vol. 4, http://dx.doi.org/10.33021/icfbe.v1i1.1377
Posted: 16 Nov 2022
Ni Made Diana Erfiani, Putu Chris Susanto, I Putu Darmawijaya and Putu Indah Lestari
Dhyana Pura University, Universitas Dhyana Pura, Universitas Dhyana Pura and Universitas Dhyana Pura

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Community development, empowerment, green entrepreneurship, herbal products, women

25.

Towards Gender Equality Through Women Empowerment Project Based on Herbal Products In Catur Kintamani, Bali

Community Empowerment, Vol.7No.4(2022) pp.706-716. https://doi.org/10.31603/ce.6655
Posted: 11 Nov 2022
Putu Chris Susanto, Ni Made Diana Erfiani, I Putu Darmawijaya and Putu Indah Lestari
Universitas Dhyana Pura, Dhyana Pura University, Universitas Dhyana Pura and Universitas Dhyana Pura

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Gender equality, women empowerment, Herbal products, Herbal village, Local economic development

26.

Menu Planning and Product Development for Single Origin Coffee Shop in Catur Village Kintamani Bali

International Conference on Fundamental and Applied Research (I-CFAR), Vol. 1, 2019. https://jurnal.undhirabali.ac.id/index.php/icfar/article/view/931
Posted: 02 Nov 2022
Putu Chris Susanto, IWK Teja Sukmana and Dylla Hanggaeni Dyah Puspaningrum
Universitas Dhyana Pura, Universitas Dhyana Pura and Independent

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coffee shop, menu planning, participatory action research, product development, single origin

27.

Market Potential of Cascara Tea From Catur Village Kintamani Bali

International Conference on Fundamental and Applied Research (I-CFAR), Vol. 1, pp. 331-338. Bali, Indonesia, 7 October 2019. https://jurnal.undhirabali.ac.id/index.php/icfar/article/view/1061
Posted: 02 Nov 2022
Sarah Zeckel, Putu Chris Susanto and Ni Made Diana Erfiani
Heilbronn University, Universitas Dhyana Pura and Dhyana Pura University

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Cascara tea, coffee, by-product, marketing, zero-waste

28.

Visual Elements Analysis and Response of Millennials on Social Experiment Advertising

Language in the Online & Offline World, Vol. 6, pp. 251-258, 2018
Posted: 02 Nov 2022
Putu Chris Susanto
Universitas Dhyana Pura

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advertising, visual elements, hierarchy of effects, Millennials, consumer behavior

29.

Implementation of Tourism Management Concept in Herbal Tourism Village as Alternative Tourism Business in the New Normal Era

Implementation of Tourism Management Concept in Herbal Tourism Village as Alternative Tourism Business in the New Normal Era. Technium Business and Management (2022)
Posted: 23 May 2022
I Gusti Bagus Rai Utama, Ni Made Diana Erfiani, Dermawan Waruwu, Putu Chris Susanto, I Putu Darmawijaya, Christimulia Purnama Trimurti and Putu Chris Susanto
Dhyana Pura University, Dhyana Pura University, Dhyana Pura University, Dhyana Pura University, Universitas Dhyana Pura, Universitas Dhyana Pura and Universitas Dhyana Pura

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tourism villages, cleanliness, health, safety, environment

30.

Introducing New Aspects of Beauty to Generation Z Women: Case Study of Wardah Beauty Products’ Visual Advertising

LITERA: Jurnal Litera Bahasa Dan Sastra, Vol. 8, No. 1, pp. 30-36, 2022. Retrieved from https://jurnal.undhirabali.ac.id/index.php/litera/article/view/1751
Posted: 15 Apr 2022
Putu Chris Susanto, Putu Chrisma Dewi, Khoirus Sa’adah, Elfrida Diva Agristi and Mir Atun Nisa
Universitas Dhyana Pura, Universitas Dhyana Pura, Independent, Independent and Independent

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Visual Advertising, Beauty Product, Visual Analysis, Generation Z, Indonesian Women