Putu Chris Susanto

Universitas Dhyana Pura

Br. Tegaljaya, Dalung, Kuta Utara

Badung Bali, Bali 80361

Indonesia

http://undhirabali.ac.id

SCHOLARLY PAPERS

19

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SSRN CITATIONS

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CROSSREF CITATIONS

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Ideas:
“  I'm working on research projects and papers on the topic of marketing, tourism marketing, consumer behavior, advertising, branding, community development, empowerment, social entrepreneurship, and eco-entrepreneurship.  ”

Scholarly Papers (19)

1.

The Subtle Use of Connotation and Symbolism in the Advertising of True Match by L’Oréal

Eleventh Conference on English Studies. UNIKA Atma Jaya Jakarta. 2014
Number of pages: 5 Posted: 21 May 2015 Last Revised: 02 Mar 2022
Putu Chris Susanto and Putu Chris Susanto
Dhyana Pura University and Universitas Dhyana Pura
Downloads 278 (152,496)

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advertising, advertising appeal, connotation, symbolism

2.

Education and Training Improve Quality of Life and Decrease Depression Score in Elderly Population

Eurasian Journal of Analytical Chemistry, 13(2). Retrieved from https://www.eurasianjournals.com/abstract.php?id=433
Number of pages: 7 Posted: 12 Jun 2019 Last Revised: 02 Mar 2022
Universitas Dhyana Pura, Dhyana Pura University, Dhyana Pura University, Dhyana Pura University, ITB STIKOM Bali, Denpasar, Indonesia and Universitas Dhyana Pura
Downloads 246 (172,917)

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elderly people, education, training, depression, quality of life

3.

Peran Sektor Keempat Dalam Pariwisata Berbasis Masyarakat (The Role of Fourth Sector in Developing Community-Based Tourism)

Jurnal Ekonomi dan Pariwisata Universitas Dhyana Pura, 11(2), pp. 122-131. https://jurnal.undhirabali.ac.id/index.php/pariwisata/article/view/129
Number of pages: 14 Posted: 18 Jun 2016 Last Revised: 02 Mar 2022
Dhyana Pura University, Dhyana Pura University, Dhyana Pura University, Dhyana Pura University, Dhyana Pura University and Universitas Dhyana Pura
Downloads 147 (271,743)

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Community-Based Tourism, Social Entrepreneurship, Fourth Sector, Theoretical Model

4.

Revisiting Realistic Job Preview in Recruitment: A Theoretical Perspective

Matrik: Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Vol. 10, No. 2, August 2016. https://doi.org/10.24843/MATRIK:JMBK.2016.v10.i02.p02
Number of pages: 7 Posted: 18 Jun 2016 Last Revised: 02 Mar 2022
Putu Chris Susanto, Listiyani Dewi Hartika and Putu Chris Susanto
Dhyana Pura University, Dhyana Pura University and Universitas Dhyana Pura
Downloads 103 (351,905)

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Realistic Job Preview, Recruitment, Retention, Selection, Human Resource

5.

Semiotic Analysis of Bali Clean & Green Campaign

Proceedings of the Tourism and Hospitality International Conference (THIC 2015), Universitas Ciputra Indonesia, 19-20 November 2015. ISBN: 978-983-2078-83-8
Number of pages: 6 Posted: 05 Jun 2016 Last Revised: 02 Mar 2022
Putu Chrisma Dewi, Putu Chris Susanto and Putu Chris Susanto
Universitas Dhyana Pura, Dhyana Pura University and Universitas Dhyana Pura
Downloads 92 (378,255)

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semiotics, triadic model, Bali, environment, campaign

6.

Paradox of Hotel Brand Names in Bali: Divergence between Naming Trends and Consumer Perception

Seminar Nasional & Pertemuan Peneliti (Senapati) 2015, Politeknik Negeri Bali, Indonesia, p. 235-239.
Number of pages: 6 Posted: 14 Nov 2015 Last Revised: 02 Mar 2022
Dhyana Pura University, Dhyana Pura University, Dhyana Pura University and Universitas Dhyana Pura
Downloads 69 (446,095)

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branding, brand name, hotel brand, consumer perception, perceived quality, perceived price

7.

Brand Name Distinctiveness of Star Hotels in Bali

Journal of Business on Hospitality and Tourism,1 (1). https://jbhost.org/jbhost/index.php/jbhost/article/view/8
Number of pages: 9 Posted: 14 Nov 2015 Last Revised: 02 Mar 2022
Putu Chris Susanto, Ni Made Eka Mahadewi and Putu Chris Susanto
Dhyana Pura University, Udayana University and Universitas Dhyana Pura
Downloads 56 (494,118)

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branding, brand name, hotel brand, trademark distinctiveness

8.

Dilemma between Culture and Heritage Preservation and Tourist Attraction

International Journal of Social Science and Education Research Studies, 1(1), 01–07. Retrieved from http://ijssers.org/index.php/ijssers/article/view/3
Number of pages: 7 Posted: 02 Nov 2014 Last Revised: 02 Mar 2022
Universitas Dhyana Pura, Dhyana Pura University, Dhyana Pura University, Dhyana Pura University and Universitas Dhyana Pura
Downloads 56 (494,118)
Citation 3

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Challenge, World Heritage Site, Tower of London, Tanah Lot Temple

9.

Specific Naming Patterns of Star Hotels in Bali

Proceedings of the Tourism and Hospitality International Conference (THIC 2015), Universitas Ciputra Indonesia, 19-20 November 2015. ISBN: 978-983-2078-83-8
Number of pages: 7 Posted: 08 Dec 2015 Last Revised: 02 Mar 2022
Putu Chris Susanto and Putu Chris Susanto
Dhyana Pura University and Universitas Dhyana Pura
Downloads 54 (502,287)

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branding, brand name, hotel brand, language selection, naming strategy

10.

Efficacy and Complexities of Performance-Based Pay for Teachers in the United States

JEPUN: Jurnal Pendidikan Universitas Dhyana Pura, 1(2), pp. 112-128. https://jurnal.undhirabali.ac.id/index.php/Jepun/article/view/172
Number of pages: 17 Posted: 24 Jul 2016 Last Revised: 02 Mar 2022
Putu Chris Susanto and Putu Chris Susanto
Dhyana Pura University and Universitas Dhyana Pura
Downloads 47 (532,756)

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teacher, performance, performance-based pay, compensation, education

11.

Naming Trends of Star Hotels in the Multilingual Destination of Bali

7th International Seminar On Austronesian And Non-Austronesian Languages, Universitas Udayana, Bali Indonesia, 2015, p. 495-500.
Number of pages: 6 Posted: 26 Aug 2015 Last Revised: 02 Mar 2022
Putu Chris Susanto and Putu Chris Susanto
Dhyana Pura University and Universitas Dhyana Pura
Downloads 40 (566,903)

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branding, brand name, hotel brands, sign, symbol, trend

12.

The Search of Equivalence in Translating Seven Character Traits of Dhyana Pura University

International Seminar on Languages and Arts (ISLA-3), Faculty of Languages and Arts, Padang State University, 2014. http://ejournal.unp.ac.id/index.php/isla/article/view/5425
Number of pages: 10 Posted: 16 Aug 2015 Last Revised: 02 Mar 2022
Dhyana Pura University, Universitas Dhyana Pura, Universitas Dhyana Pura and Universitas Dhyana Pura
Downloads 37 (582,461)

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character education, character traits, equivalence, organizational values, translation

13.

Initiation of a Rural Edutourism Destination in Bali Indonesia based on SWOT Analysis

International Journal of Social Science and Education Research Studies, 2(2), 50–60. http://ijssers.org/index.php/ijssers/article/view/33
Number of pages: 11 Posted: 28 Mar 2022
Putu Chris Susanto
Universitas Dhyana Pura
Downloads 33 (610,860)

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Edutourism, IFAS-EFAS, SWOT Analysis, Rural Tourism, Community-Based Tourism

14.

Exposing International Students to Social Entrepreneurship Concepts Enriched with Cultural Experience

Proceedings of the International Tourism Conference, Promoting Cultural & Heritage Tourism, Udayana University, 1–3 September 2016
Number of pages: 7 Posted: 11 Aug 2017 Last Revised: 02 Mar 2022
Dhyana Pura University, Dhyana Pura University and Universitas Dhyana Pura
Downloads 32 (610,860)

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Cultural Tourism, Edutourism, Educational Tourism, social Entrepreneurship, Study Abroad

15.

Dilemma Between Culture and Heritage Preservation and Tourist Attraction

International Journal of Social Science and Education Research Studies, 1(1), 01–07. Retrieved from http://ijssers.org/index.php/ijssers/article/view/3
Number of pages: 7 Posted: 03 Aug 2020 Last Revised: 02 Mar 2022
Universitas Dhyana Pura, Dhyana Pura University, Dhyana Pura University, Dhyana Pura University and Universitas Dhyana Pura
Downloads 30 (623,201)

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Tanah Lot Temple; Heritage; Culture; Tourism Attraction; Management

16.

Destination Development Model for Foreign Senior Tourists

Journal of Business on Hospitality and Tourism: JBHOST, 2(1), pp. 1-16. Retrieved from https://jbhost.org/jbhost/index.php/jbhost/article/view/35
Number of pages: 17 Posted: 01 May 2018 Last Revised: 02 Mar 2022
Universitas Dhyana Pura, Dhyana Pura University and Universitas Dhyana Pura
Downloads 17 (717,405)

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attraction, accessibility, amenities, ancillary services, senior tourists, tourism destination

17.

How Workplace Discipline, Transformational Leadership, and Career Development Affect Employee Performance at the Royal Beach Hotel Seminyak Bali

International Conference on Family Business & Entrepreneurship, 2021, (ICFBE), Vol 5, DOI: http://dx.doi.org/10.33021/icfbe.v2i1.3564
Number of pages: 7 Posted: 12 Apr 2022
Universitas Dhyana Pura, Universitas Dhyana Pura, Dhyana Pura University, Universitas Dhyana Pura and Universitas Dhyana Pura
Downloads 6 (817,430)

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Workplace discipline, transformational leadership, career development, employee performance, hotel management, human resource management

18.

Implementation of Tourism Management Concept in Herbal Tourism Village as Alternative Tourism Business in the New Normal Era

Implementation of Tourism Management Concept in Herbal Tourism Village as Alternative Tourism Business in the New Normal Era. Technium Business and Management (2022)
Posted: 23 May 2022
Universitas Dhyana Pura, Dhyana Pura University, Dhyana Pura University, Dhyana Pura University, Universitas Dhyana Pura, Universitas Dhyana Pura and Universitas Dhyana Pura

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tourism villages, cleanliness, health, safety, environment

19.

Introducing New Aspects of Beauty to Generation Z Women: Case Study of Wardah Beauty Products’ Visual Advertising

LITERA: Jurnal Litera Bahasa Dan Sastra, Vol. 8, No. 1, pp. 30-36, 2022. Retrieved from https://jurnal.undhirabali.ac.id/index.php/litera/article/view/1751
Posted: 15 Apr 2022
Universitas Dhyana Pura, Universitas Dhyana Pura, Independent, Independent and Independent

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Visual Advertising, Beauty Product, Visual Analysis, Generation Z, Indonesian Women