Anne M. Brumbaugh

College of Charleston

Associate Professor of Marketing

Charleston, SC

United States

SCHOLARLY PAPERS

2

DOWNLOADS

120

CITATIONS

0

Scholarly Papers (2)

1.

The Impact of Status on Third Person Effects in Advertising Persuasion in South Africa

Journal of Consumer Behaviour, Forthcoming
Number of pages: 36 Posted: 23 Aug 2005
Sonya A. Grier and Anne M. Brumbaugh
American University - Kogod School of Business and College of Charleston
Downloads 120 (231,686)

Abstract:

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Third person effect, status, norms, attribution, persuasion, advertising, South Africa

2.

Nontarget Markets and Viewer Distinctiveness: The Impact of Target Marketing on Advertising Attitudes

Stanford University Graduate School of Business Research Paper No. 1578, Journal of Consumer Psychology, Vol. 9, No. 3, pp. 127-140, 2002
Posted: 17 Nov 2006
Anne M. Brumbaugh, Sonya A. Grier and Jennifer Aaker
College of Charleston, American University - Kogod School of Business and Stanford University - Graduate School of Business

Abstract:

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