Paulo de Lencastre

Universidade Católica Portuguesa

Lisbon

Portugal

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The Effect of Brand Names and Logos’ Figurativeness on Memory an Experimental Approach

Number of pages: 47 Posted: 08 Mar 2022

Paulo de Lencastre, Joana César Machado and Patrício Costa

Universidade Católica Portuguesa, Universidade Católica Portuguesa and University of Minho

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