Ann Marie Fiore

Iowa State University

613 Wallace Road

Ames, IA 50011-2063

United States

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Scholarly Papers (1)

1.

The Role of Interactivity from Instagram Advertisements in Shaping Perceived Value and Omnichannel Outcomes

Number of pages: 30 Posted: 16 Mar 2022
Kyuree Kim, Te-Lin Chung and Ann Marie Fiore
Iowa State University, Iowa State University and Iowa State University
Downloads 77 (446,582)

Abstract:

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Interactivity, Social media advertising, Perceived value, Omnichannel retailing