Han Li

affiliation not provided to SSRN

SCHOLARLY PAPERS

2

DOWNLOADS

422

TOTAL CITATIONS

13

Scholarly Papers (2)

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1.

Moving Consumers from ‘Free’ to ‘Fee’ in Platform-Based Markets: An Empirical Study of Multiplayer Online Battle Area (MOBA) Games

Information Systems Research (ISR), vol. 34(1), 275-296 (2022)
Number of pages: 77 Posted: 04 Apr 2022 Last Revised: 27 Apr 2023
Wang Le, Paul Benjamin Lowry, Xin (Robet) Luo and Han Li
Xi'an Jiaotong University (XJTU) - School of Management, Virginia Tech - Pamplin College of Business, University of New Mexico - Robert O. Anderson Schools of Management and affiliation not provided to SSRN
Downloads 422 (150,456)
Citation 13

Abstract:

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Freemium markets; vertical differentiation; horizontal differentiation; fairness; consumption values theory; longitudinal experiment; difference-in-difference model.

2.

Understanding the Juxtaposed Postadoption Use of Gamified Learning Systems Against the Conflicting Role of the Game Layer

Posted: 07 May 2025
Han Li, Xin Luo, Paul Benjamin Lowry and Jie Zhang
affiliation not provided to SSRN, University of New Mexico - Robert O. Anderson Schools of Management, Virginia Tech - Pamplin College of Business and Midwestern State University

Abstract:

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Gamification, motivation, learning, self-determination theory (SDT), cognitive load theory (CLT), postadoption use, psychological fatigue, gamified learning systems, game layer