Giovanna Padula

Bocconi University - Department of Marketing

Via Roentgen 1

Milan, 20136

Italy

  • Bocconi University - Department of Marketing

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On the Nature and Drivers of Coopetition

International Studies of Management and Organization, Forthcoming
Number of pages: 29 Posted: 31 Aug 2005
Giovanna Padula and Giovanni Battista Dagnino
Bocconi University - Department of Marketing and University of Rome LUMSA
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Abstract:

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firm interdependence, partially convergent interest structure, coopetition strategy