Catherine E. Tucker

Massachusetts Institute of Technology (MIT) - Management Science (MS)

Sloan Distinguished Professor of Management Science

100 Main St

E62-536

Cambridge, MA 02142

United States

http://cetucker.scripts.mit.edu

SCHOLARLY PAPERS

54

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CITATIONS
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Top 2,737

in Total Papers Citations

203

Scholarly Papers (54)

1.

Government Surveillance and Internet Search Behavior

Number of pages: 53 Posted: 23 Mar 2014 Last Revised: 15 Mar 2017
Alex Marthews and Catherine E. Tucker
Digital Fourth and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 5,581 (546)

Abstract:

surveillance, Snowden, prism, chilling effects, international trade

2.

Privacy Regulation and Online Advertising

Number of pages: 36 Posted: 05 May 2010 Last Revised: 04 Mar 2014
Avi Goldfarb and Catherine E. Tucker
University of Toronto - Rotman School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 2,058 (4,238)
Citation 15

Abstract:

Privacy, Online Advertising, Targeting

3.

When does Retargeting Work? Information Specificity in Online Advertising

Number of pages: 52 Posted: 30 Mar 2011 Last Revised: 07 May 2013
Anja Lambrecht and Catherine E. Tucker
London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 1,880 (4,522)
Citation 5

Abstract:

online advertising, advertising effectiveness, retargeting, online consumer behavior, information specificity, consumer decision process

4.

Social Networks, Personalized Advertising, and Privacy Controls

NET Institute Working Paper No. 10-07, MIT Sloan Research Paper No. 4851-10
Number of pages: 47 Posted: 20 Oct 2010 Last Revised: 29 Jun 2014
Catherine E. Tucker
Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 1,641 (7,683)
Citation 8

Abstract:

Privacy, Online Advertising, Social Networks

Patent Trolls and Technology Diffusion: The Case of Medical Imaging

Number of pages: 42 Posted: 24 Dec 2011 Last Revised: 28 Oct 2014
Catherine E. Tucker
Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 1,061 (15,072)
Citation 1

Abstract:

Patents, Litigation, Patent Assertion Entities, Trolls, Healthcare IT, Technology, Hospital IT, Economics of Intellectual Property

Patent Trolls and Technology Diffusion

TILEC Discussion Paper No. 2012-030
Number of pages: 37 Posted: 28 Aug 2012 Last Revised: 27 Mar 2013
Catherine E. Tucker
Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 423 (53,840)
Citation 1

Abstract:

Patents, Hospital IT, Economics of Intellectual Property

6.

Social Advertising: How Advertising that Explicitly Promotes Social Influence Can Backfire

Number of pages: 48 Posted: 23 Dec 2011 Last Revised: 06 Jun 2016
Catherine E. Tucker
Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 1,471 (5,007)

Abstract:

Social Networks, Social Targeting, Advertising

7.

Privacy Protection and Technology Diffusion: The Case of Electronic Medical Records

NET Institute Working Paper No. 07-16
Number of pages: 34 Posted: 30 Jan 2007 Last Revised: 29 Oct 2014
Amalia R. Miller and Catherine E. Tucker
University of Virginia - Department of Economics and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 1,402 (9,176)
Citation 15

Abstract:

Technology Diffusion, Privacy Protection, Health-care IT, Network Externalities, Hospitals

Seeding the S-Curve? The Role of Early Adopters in Diffusion

Number of pages: 34 Posted: 17 Aug 2016
Christian Catalini and Catherine E. Tucker
Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 1,250 (11,687)

Abstract:

early adopters, technology diffusion, adoption, bitcoin, blockchain

Seeding the S-Curve? The Role of Early Adopters in Diffusion

NET Institute Working Paper No. 16-02
Number of pages: 35 Posted: 11 Oct 2016
Christian Catalini and Catherine E. Tucker
Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 44 (346,129)

Abstract:

Seeding the S-Curve? The Role of Early Adopters in Diffusion

NBER Working Paper No. w22596
Number of pages: 35 Posted: 07 Sep 2016
Christian Catalini and Catherine E. Tucker
Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 8 (520,683)
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Abstract:

9.

How Does Popularity Information Affect Choices? A Field Experiment

Management Science, Vol. 57, No. 5, pp. 828-842, May 2011
Number of pages: 33 Posted: 26 Jul 2007 Last Revised: 26 May 2011
Catherine E. Tucker and Juanjuan Zhang
Massachusetts Institute of Technology (MIT) - Management Science (MS) and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 1,107 (13,367)
Citation 14

Abstract:

Popularity Information, Observational Learning, Field Experiment, Internet Marketing

10.

Search Engine Advertising: Channel Substitution when Pricing Ads to Context

NET Institute Working Paper No. 07-23
Number of pages: 30 Posted: 15 Oct 2007 Last Revised: 25 Oct 2012
Avi Goldfarb and Catherine E. Tucker
University of Toronto - Rotman School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 1,094 (12,685)
Citation 22

Abstract:

search engines, advertising, market power, advertising prices

11.

Can Healthcare IT Save Babies?

Number of pages: 60 Posted: 03 Jan 2008 Last Revised: 30 Jul 2012
Amalia R. Miller and Catherine E. Tucker
University of Virginia - Department of Economics and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 989 (17,049)
Citation 4

Abstract:

Healthcare IT, Infant Mortality, Hospital Quality, Technology Diffusion, Privacy Protection

12.

Harbingers of Failure

Number of pages: 50 Posted: 06 Apr 2014
Eric Anderson, Song Lin, Duncan Simester and Catherine E. Tucker
Northwestern University - Department of Marketing, HKUST Business School, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 841 (17,028)

Abstract:

new product development, early adopters, lead users, preference heterogeneity

13.

Identifying Formal and Informal Influence in Technology Adoption with Network Externalities

MIT Sloan Research Paper No. 4687-08
Number of pages: 47 Posted: 04 Feb 2008
Catherine E. Tucker
Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 837 (20,013)
Citation 21

Abstract:

Networks, Network Externalities, Technology Management

14.

Advertising Bans and the Substitutability of Online and Offline Advertising

Number of pages: 45 Posted: 05 May 2010
Avi Goldfarb and Catherine E. Tucker
University of Toronto - Rotman School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 691 (21,553)
Citation 13

Abstract:

Advertising, Regulation, Advertising Media Mix, Internet

15.
Downloads 527 ( 41,293)
Citation 4

Privacy Regulation and Market Structure

Number of pages: 38 Posted: 22 Dec 2010 Last Revised: 18 Nov 2013
James David Campbell, Avi Goldfarb and Catherine E. Tucker
Providence College, University of Toronto - Rotman School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 526 (40,852)
Citation 4

Abstract:

privacy, antitrust, regulation

Privacy Regulation and Market Structure

Journal of Economics & Management Strategy, Vol. 24, Issue 1, pp. 47-73, 2015
Number of pages: 27 Posted: 13 Feb 2015
James David Campbell, Avi Goldfarb and Catherine E. Tucker
Providence College, University of Toronto - Rotman School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 1 (563,698)
Citation 4
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Abstract:

16.

Substitution between Offline and Online Advertising Markets

Number of pages: 11 Posted: 07 Dec 2010
Avi Goldfarb and Catherine E. Tucker
University of Toronto - Rotman School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 518 (36,062)
Citation 4

Abstract:

Antitrust, Online Advertising, Offline Advertising, Market Definition

17.

Heterogeneity and the Dynamics of Technology Adoption

NET Institute Working Paper No. 06-26
Number of pages: 68 Posted: 02 Nov 2006 Last Revised: 30 Aug 2014
Stephen Ryan and Catherine E. Tucker
Independent and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 514 (40,614)
Citation 15

Abstract:

Dynamics, Heterogeneity, Diffusion, Network Goods, Communication Technologies, Network Effects

18.

The Reach and Persuasiveness of Viral Video Ads

NET Institute Working Paper No. 11-06
Number of pages: 46 Posted: 24 Nov 2011 Last Revised: 09 Jul 2014
Catherine E. Tucker
Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 467 (39,675)
Citation 2

Abstract:

19.

Active Social Media Management: The Case of Health Care

Number of pages: 54 Posted: 14 Jan 2012 Last Revised: 20 Aug 2014
Amalia R. Miller and Catherine E. Tucker
University of Virginia - Department of Economics and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 451 (40,316)
Citation 1

Abstract:

Healthcare IT, Social Media

Content Aggregation by Platforms: The Case of the News Media

NET Institute Working Paper No. 11-18
Number of pages: 40 Posted: 13 Jun 2011 Last Revised: 02 Dec 2015
Lesley Chiou and Catherine E. Tucker
Occidental College - Department of Economics and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 429 (52,896)

Abstract:

digitization, information, consumer search, online, Internet

Content Aggregation by Platforms: The Case of the News Media

NBER Working Paper No. w21404
Number of pages: 41 Posted: 27 Jul 2015
Lesley Chiou and Catherine E. Tucker
Occidental College - Department of Economics and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 8 (520,683)
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Abstract:

21.

The Effect of Patent Litigation and Patent Assertion Entities on Entrepreneurial Activity

Number of pages: 41 Posted: 23 Jun 2014 Last Revised: 25 Jun 2014
Catherine E. Tucker
Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 436 (26,454)

Abstract:

Intellectual Property, Patents, Patent Assertion Entities, Patent Litigation, Patent Trolls, Entrepreneurship, Venture Capital

22.

Electronic Discovery and the Adoption of Information Technology

Number of pages: 36 Posted: 18 Jun 2009 Last Revised: 05 Feb 2014
Amalia R. Miller and Catherine E. Tucker
University of Virginia - Department of Economics and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 425 (49,169)
Citation 3

Abstract:

healthcare IT, electronic discovery, technology adoption, medical malpractice

23.

Standardization and the E ffectiveness of Online Advertising

Number of pages: 34 Posted: 23 Jan 2011 Last Revised: 22 Jun 2014
Avi Goldfarb and Catherine E. Tucker
University of Toronto - Rotman School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 399 (47,893)
Citation 1

Abstract:

Advertising, Media Platforms, Standards, Standards-Setting, Internet

Trademarks, Triggers, and Online Search

Journal of Empirical Legal Studies, Forthcoming
Number of pages: 48 Posted: 19 May 2013 Last Revised: 13 Jul 2014
Stefan Bechtold and Catherine E. Tucker
ETH Zurich and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 356 (66,211)

Abstract:

Trademark, keyword advertising, liability, Google

Trademarks, Triggers, and Online Search

Journal of Empirical Legal Studies, Vol. 11, Issue 4, pp. 718-750, 2014
Number of pages: 33 Posted: 29 Oct 2014
Stefan Bechtold and Catherine E. Tucker
ETH Zurich and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 0
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Abstract:

25.

Conducting Research with Quasi-Experiments: A Guide for Marketers

Rotman School of Management Working Paper No. 2420920
Number of pages: 40 Posted: 07 Apr 2014
Avi Goldfarb and Catherine E. Tucker
University of Toronto - Rotman School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 353 (25,464)

Abstract:

Quasi-Experiments, Econometric Methods, Marketing, Practioner's Guide

How Does the Use of Trademarks by Third-Party Sellers Affect Online Search?

Number of pages: 50 Posted: 03 Oct 2010 Last Revised: 29 Oct 2012
Lesley Chiou and Catherine E. Tucker
Occidental College - Department of Economics and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 317 (75,823)
Citation 4

Abstract:

Trademarks, Copyright, Online Advertising, Channel Conflict

How Does the Use of Trademarks by Third-Party Sellers Affect Online Search?

Marketing Science, Vol. 31, No. 5, 2012; pp. 819-837; DOI: 10.1287/mksc.1120.0724
Posted: 24 Oct 2012
Lesley Chiou and Catherine E. Tucker
Occidental College - Department of Economics and Massachusetts Institute of Technology (MIT) - Management Science (MS)

Abstract:

trademarks, online search, search advertising

27.

Online Advertising Effectiveness Across Media Channels and Countries

Northeastern U. D’Amore-McKim School of Business Research Paper No. 2838258,
Number of pages: 53 Posted: 15 Sep 2016 Last Revised: 18 Apr 2017
Erasmus University Rotterdam (EUR), Massachusetts Institute of Technology (MIT) - Sloan School of Management, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Massachusetts Institute of Technology (MIT) - Management Science (MS), Northeastern University - D'Amore-McKim School of Business and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 276 (89,088)

Abstract:

online advertising, field experiments, multichannel marketing, purchase funnel

28.

How Do Restrictions on Advertising Affect Consumer Search?

Number of pages: 56 Posted: 27 Jan 2010 Last Revised: 06 Jun 2016
Lesley Chiou and Catherine E. Tucker
Occidental College - Department of Economics and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 273 (78,267)

Abstract:

29.

How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet

Number of pages: 31 Posted: 16 May 2007 Last Revised: 25 Feb 2015
Eric Anderson, Nathan M. Fong, Duncan Simester and Catherine E. Tucker
Northwestern University - Department of Marketing, Temple University - Department of Marketing and Supply Chain Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 272 (86,014)
Citation 3

Abstract:

Sales Taxes

Network Stability, Network Externalities and Technology Adoption

NET Institute Working Paper No. 08-30
Number of pages: 34 Posted: 27 Feb 2009 Last Revised: 04 Sep 2014
Catherine E. Tucker
Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 235 (105,192)
Citation 2

Abstract:

Network Effects, Social Networks, Stability

Network Stability, Network Externalities and Technology Adoption

NBER Working Paper No. w17246
Number of pages: 34 Posted: 24 Jul 2011
Catherine E. Tucker
Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 23 (435,568)
Citation 2

Abstract:

31.

Shifts in Privacy Concerns

Number of pages: 30 Posted: 23 Dec 2011 Last Revised: 01 Feb 2014
Avi Goldfarb and Catherine E. Tucker
University of Toronto - Rotman School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 252 (82,071)

Abstract:

Privacy, IT

32.

Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage

NET Institute Working Paper No. 07-40
Number of pages: 30 Posted: 28 Oct 2007 Last Revised: 20 Dec 2013
Anja Lambrecht, Katja Seim and Catherine E. Tucker
London Business School, University of Pennsylvania and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 248 (94,262)
Citation 2

Abstract:

Online Banking, Technology Adoption, Adoption Process, Adoption Funnel, Online Security, Self-Service Technology

33.

Health Information Exchange, System Size and Information Silos

NET Institute Working Paper No. 09-07
Number of pages: 43 Posted: 20 Aug 2009 Last Revised: 15 Oct 2013
Amalia R. Miller and Catherine E. Tucker
University of Virginia - Department of Economics and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 247 (86,347)

Abstract:

network effects, healthcare IT, hospital competition

34.

Search Engines and Data Retention: Implications for Privacy and Antitrust

MIT Sloan Research Paper No. 5094-14
Number of pages: 16 Posted: 25 May 2014 Last Revised: 26 Jun 2014
Lesley Chiou and Catherine E. Tucker
Occidental College - Department of Economics and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 244 (58,721)

Abstract:

digitization, information, consumer search, network effects, privacy, right to be forgotten

35.

Advertising to Early Trend Propagators: Evidence from Twitter

Number of pages: 65 Posted: 04 Apr 2014 Last Revised: 29 Mar 2017
Anja Lambrecht, Catherine E. Tucker and Caroline Wiertz
London Business School, Massachusetts Institute of Technology (MIT) - Management Science (MS) and City University London - Sir John Cass Business School
Downloads 217 (60,168)

Abstract:

Online Advertising, Targeting, Twitter, User-Generated Content, Internet, Reactance

36.

Paying with Money or with Effort: Pricing When Customers Anticipate Hassle

Number of pages: 68 Posted: 08 Apr 2011 Last Revised: 17 Jun 2011
Anja Lambrecht and Catherine E. Tucker
London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 189 (121,502)

Abstract:

Pricing, Service Contracts

37.

Privacy Protection, Personalized Medicine and Genetic Testing

Number of pages: 32 Posted: 20 Mar 2014 Last Revised: 01 Aug 2014
Amalia R. Miller and Catherine E. Tucker
University of Virginia - Department of Economics and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 163 (85,003)

Abstract:

Privacy, Genetic Testing, Privacy Regulation, Applied Economics, Innovation

38.

Days on Market and Home Sales

NET Institute Working Paper No. 09-16
Number of pages: 36 Posted: 04 Oct 2009 Last Revised: 23 Mar 2012
Catherine E. Tucker, Juanjuan Zhang and Ting Zhu
Massachusetts Institute of Technology (MIT) - Management Science (MS), Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of Chicago
Downloads 163 (137,147)
Citation 3

Abstract:

Keywords: Real estate, Days on market, Herding, Information disclosure, Natural experiment

39.

Encryption and the Loss of Patient Data

Number of pages: 39 Posted: 10 Feb 2011 Last Revised: 07 Sep 2014
Amalia R. Miller and Catherine E. Tucker
University of Virginia - Department of Economics and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 158 (137,147)
Citation 3

Abstract:

Healthcare IT, Encryption, Data Breaches

40.

Electronic Companion: How Does Popularity Information Affect Choices? A Field Experiment

Management Science, Forthcoming
Number of pages: 9 Posted: 23 Jan 2011
Catherine E. Tucker and Juanjuan Zhang
Massachusetts Institute of Technology (MIT) - Management Science (MS) and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 109 (179,857)
Citation 11

Abstract:

Popularity Information, Observational Learning, Field Experiment, Internet Marketing

41.

Comments on 'A Preliminary FTC Staff Report on Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers'

Number of pages: 5 Posted: 20 Jan 2011
Avi Goldfarb and Catherine E. Tucker
University of Toronto - Rotman School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 88 (222,886)

Abstract:

Privacy, regulation, online advertising

Health IT and Ambulatory Care Quality

Number of pages: 31 Posted: 27 Sep 2015 Last Revised: 19 Aug 2016
RAND Corporation - Santa Monica CA Offices, University of Virginia - Department of Economics, University of Virginia - Department of Economics and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 64 (289,234)

Abstract:

health IT, ambulatory care, healthcare quality, hospitalization rates

Health IT and Ambulatory Care Quality

RAND Working Paper Series WR- 1131
Number of pages: 31 Posted: 11 Jun 2016 Last Revised: 26 Aug 2016
RAND Corporation - Santa Monica CA Offices, University of Virginia - Department of Economics, University of Virginia - Department of Economics and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 20 (452,736)

Abstract:

43.

Privacy and Innovation

NBER Working Paper No. w17124
Number of pages: 33 Posted: 20 Jun 2011
Avi Goldfarb and Catherine E. Tucker
University of Toronto - Rotman School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 62 (290,401)
Citation 2

Abstract:

44.

Certification Intermediaries: Evidence from the Medical Device Industry

Number of pages: 52 Posted: 25 Jan 2015 Last Revised: 14 Nov 2015
Cristina Nistor and Catherine E. Tucker
Chapman University and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 49 (184,375)

Abstract:

Medical Devices, Certification

45.

Field Experiments in Marketing

Number of pages: 30 Posted: 16 Jul 2015 Last Revised: 11 Sep 2015
Anja Lambrecht and Catherine E. Tucker
London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 47 (62,082)

Abstract:

Field Experiments, Field Tests, Causal Inference

46.

Heterogeneity and the Dynamics of Technology Adoption

NBER Working Paper No. w17253
Number of pages: 69 Posted: 29 Jul 2011
Stephen P Ryan and Catherine E. Tucker
MIT and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 17 (417,283)
Citation 15

Abstract:

47.

Executive Summary: The Right Words at the Right Time

Business Strategy Review, Vol. 22, Issue 3, pp. 78-79, 2011
Number of pages: 2 Posted: 29 Aug 2011
Anja Lambrecht and Catherine E. Tucker
affiliation not provided to SSRN and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 2 (520,837)
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Abstract:

48.

How Do Platform Participants Respond to an Unfair Rating? An Analysis of a Ride-Sharing Platform Using a Quasi-Experiment

Number of pages: 34 Posted: 19 May 2017
Anuj Kapoor and Catherine E. Tucker
University of Utah and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 0 (511,985)

Abstract:

The Sharing Economy, User Generated Content, Ratings

49.

The Digital Privacy Paradox: Small Money, Small Costs, Small Talk

MIT Sloan Research Paper No. 5196-17, Stanford University Graduate School of Business Research Paper No. 17-14
Number of pages: 33 Posted: 15 Feb 2017 Last Revised: 13 Apr 2017
Susan Athey, Christian Catalini and Catherine E. Tucker
Stanford Graduate School of Business, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 0 (54,220)

Abstract:

privacy, digital currency, bitcoin, blockchain, digital wallets

50.

The Negative Effect of Tensile Promotions in Digital Marketing Communications

Number of pages: 35 Posted: 17 Oct 2016 Last Revised: 25 Oct 2016
Anja Lambrecht and Catherine E. Tucker
London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 0 (278,869)

Abstract:

Price Promotion, Online Advertising, Targeting, Tensile Promotions

51.

Algorithmic Bias? An Empirical Study into Apparent Gender-Based Discrimination in the Display of STEM Career Ads

Number of pages: 29 Posted: 15 Oct 2016
Anja Lambrecht and Catherine E. Tucker
London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 0 (138,571)

Abstract:

Online Advertising, Algorithmic Bias, Social Media

52.

Social Networks, Advertising and Antitrust

George Mason Law Review, Vol. 19, 2011
Number of pages: 17 Posted: 28 Jan 2016
Catherine E. Tucker and Alex Marthews
Massachusetts Institute of Technology (MIT) - Management Science (MS) and Digital Fourth
Downloads 0 (174,504)
Citation 8

Abstract:

social media, social advertising, antitrust, regulation, market definition

53.

Can Big Data Protect a Firm from Competition?

Number of pages: 20 Posted: 22 Dec 2015
Anja Lambrecht and Catherine E. Tucker
London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 0 (28,534)

Abstract:

Big Data, Resource-Based View of the Firm, Competitive Advantage

54.

Online Display Advertising: Targeting and Obtrusiveness

Posted: 05 May 2010
Avi Goldfarb and Catherine E. Tucker
University of Toronto - Rotman School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)

Abstract:

E-commerce, Privacy, Advertising, Targeting