Catherine E. Tucker

Massachusetts Institute of Technology (MIT) - Management Science (MS)

Sloan Distinguished Professor of Management Science

100 Main St

E62-536

Cambridge, MA 02142

United States

http://cetucker.scripts.mit.edu

SCHOLARLY PAPERS

59

DOWNLOADS
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Top 311

in Total Papers Downloads

43,069

CITATIONS
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Top 2,775

in Total Papers Citations

202

Scholarly Papers (59)

1.

Government Surveillance and Internet Search Behavior

Number of pages: 53 Posted: 23 Mar 2014 Last Revised: 15 Mar 2017
Alex Marthews and Catherine E. Tucker
Digital Fourth and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 5,581 (506)

Abstract:

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surveillance, Snowden, prism, chilling effects, international trade

Seeding the S-Curve? The Role of Early Adopters in Diffusion

Number of pages: 34 Posted: 17 Aug 2016
Christian Catalini and Catherine E. Tucker
Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 2,666 (3,461)

Abstract:

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early adopters, technology diffusion, adoption, bitcoin, blockchain

Seeding the S-Curve? The Role of Early Adopters in Diffusion

NET Institute Working Paper No. 16-02
Number of pages: 35 Posted: 11 Oct 2016
Christian Catalini and Catherine E. Tucker
Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 89 (248,279)

Abstract:

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Seeding the S-Curve? The Role of Early Adopters in Diffusion

NBER Working Paper No. w22596
Number of pages: 35 Posted: 07 Sep 2016
Christian Catalini and Catherine E. Tucker
Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 8 (540,087)
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3.

Privacy Regulation and Online Advertising

Number of pages: 36 Posted: 05 May 2010 Last Revised: 04 Mar 2014
Avi Goldfarb and Catherine E. Tucker
University of Toronto - Rotman School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 2,058 (4,407)
Citation 15

Abstract:

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Privacy, Online Advertising, Targeting

4.

When does Retargeting Work? Information Specificity in Online Advertising

Number of pages: 52 Posted: 30 Mar 2011 Last Revised: 07 May 2013
Anja Lambrecht and Catherine E. Tucker
London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 1,880 (4,645)
Citation 5

Abstract:

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online advertising, advertising effectiveness, retargeting, online consumer behavior, information specificity, consumer decision process

5.

Social Networks, Personalized Advertising, and Privacy Controls

NET Institute Working Paper No. 10-07, MIT Sloan Research Paper No. 4851-10
Number of pages: 47 Posted: 20 Oct 2010 Last Revised: 29 Jun 2014
Catherine E. Tucker
Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 1,682 (7,794)
Citation 8

Abstract:

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Privacy, Online Advertising, Social Networks

Patent Trolls and Technology Diffusion: The Case of Medical Imaging

Number of pages: 42 Posted: 24 Dec 2011 Last Revised: 28 Oct 2014
Catherine E. Tucker
Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 1,095 (15,208)
Citation 1

Abstract:

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Patents, Litigation, Patent Assertion Entities, Trolls, Healthcare IT, Technology, Hospital IT, Economics of Intellectual Property

Patent Trolls and Technology Diffusion

TILEC Discussion Paper No. 2012-030
Number of pages: 37 Posted: 28 Aug 2012 Last Revised: 27 Mar 2013
Catherine E. Tucker
Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 435 (54,603)
Citation 1

Abstract:

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Patents, Hospital IT, Economics of Intellectual Property

7.

Social Advertising: How Advertising that Explicitly Promotes Social Influence Can Backfire

Number of pages: 48 Posted: 23 Dec 2011 Last Revised: 06 Jun 2016
Catherine E. Tucker
Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 1,471 (4,961)

Abstract:

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Social Networks, Social Targeting, Advertising

8.

Privacy Protection and Technology Diffusion: The Case of Electronic Medical Records

NET Institute Working Paper No. 07-16
Number of pages: 34 Posted: 30 Jan 2007 Last Revised: 29 Oct 2014
Amalia R. Miller and Catherine E. Tucker
University of Virginia - Department of Economics and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 1,402 (9,661)
Citation 15

Abstract:

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Technology Diffusion, Privacy Protection, Health-care IT, Network Externalities, Hospitals

The Digital Privacy Paradox: Small Money, Small Costs, Small Talk

MIT Sloan Research Paper No. 5196-17, Stanford University Graduate School of Business Research Paper No. 17-14
Number of pages: 34 Posted: 15 Feb 2017 Last Revised: 28 Sep 2017
Susan Athey, Christian Catalini and Catherine E. Tucker
Stanford Graduate School of Business, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 1,246 (12,406)

Abstract:

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privacy, digital currency, bitcoin, blockchain, digital wallets, cryptocurrency

The Digital Privacy Paradox: Small Money, Small Costs, Small Talk

NBER Working Paper No. w23488
Number of pages: 34 Posted: 13 Jun 2017
Susan Athey, Christian Catalini and Catherine E. Tucker
Stanford Graduate School of Business, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 23 (453,399)
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10.

How Does Popularity Information Affect Choices? A Field Experiment

Management Science, Vol. 57, No. 5, pp. 828-842, May 2011
Number of pages: 33 Posted: 26 Jul 2007 Last Revised: 26 May 2011
Catherine E. Tucker and Juanjuan Zhang
Massachusetts Institute of Technology (MIT) - Management Science (MS) and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 1,107 (13,846)
Citation 14

Abstract:

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Popularity Information, Observational Learning, Field Experiment, Internet Marketing

11.

Search Engine Advertising: Channel Substitution when Pricing Ads to Context

NET Institute Working Paper No. 07-23
Number of pages: 30 Posted: 15 Oct 2007 Last Revised: 25 Oct 2012
Avi Goldfarb and Catherine E. Tucker
University of Toronto - Rotman School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 1,094 (13,134)
Citation 22

Abstract:

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search engines, advertising, market power, advertising prices

12.

Can Healthcare IT Save Babies?

Number of pages: 60 Posted: 03 Jan 2008 Last Revised: 30 Jul 2012
Amalia R. Miller and Catherine E. Tucker
University of Virginia - Department of Economics and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 1,003 (17,645)
Citation 3

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Healthcare IT, Infant Mortality, Hospital Quality, Technology Diffusion, Privacy Protection

13.

Harbingers of Failure

Number of pages: 50 Posted: 06 Apr 2014
Eric Anderson, Song Lin, Duncan Simester and Catherine E. Tucker
Northwestern University - Department of Marketing, HKUST Business School, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 841 (17,426)

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new product development, early adopters, lead users, preference heterogeneity

14.

Identifying Formal and Informal Influence in Technology Adoption with Network Externalities

MIT Sloan Research Paper No. 4687-08
Number of pages: 47 Posted: 04 Feb 2008
Catherine E. Tucker
Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 837 (20,881)
Citation 21

Abstract:

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Networks, Network Externalities, Technology Management

15.

Advertising Bans and the Substitutability of Online and Offline Advertising

Number of pages: 45 Posted: 05 May 2010
Avi Goldfarb and Catherine E. Tucker
University of Toronto - Rotman School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 691 (21,666)
Citation 13

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Advertising, Regulation, Advertising Media Mix, Internet

16.
Downloads 545 ( 41,594)
Citation 4

Privacy Regulation and Market Structure

Number of pages: 38 Posted: 22 Dec 2010 Last Revised: 18 Nov 2013
James David Campbell, Avi Goldfarb and Catherine E. Tucker
Providence College, University of Toronto - Rotman School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 544 (41,146)
Citation 4

Abstract:

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privacy, antitrust, regulation

Privacy Regulation and Market Structure

Journal of Economics & Management Strategy, Vol. 24, Issue 1, pp. 47-73, 2015
Number of pages: 27 Posted: 13 Feb 2015
James David Campbell, Avi Goldfarb and Catherine E. Tucker
Providence College, University of Toronto - Rotman School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 1 (587,527)
Citation 4
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17.

Substitution between Offline and Online Advertising Markets

Number of pages: 11 Posted: 07 Dec 2010
Avi Goldfarb and Catherine E. Tucker
University of Toronto - Rotman School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 518 (36,815)
Citation 4

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Antitrust, Online Advertising, Offline Advertising, Market Definition

18.

Heterogeneity and the Dynamics of Technology Adoption

NET Institute Working Paper No. 06-26
Number of pages: 68 Posted: 02 Nov 2006 Last Revised: 30 Aug 2014
Stephen Ryan and Catherine E. Tucker
Independent and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 514 (42,684)
Citation 15

Abstract:

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Dynamics, Heterogeneity, Diffusion, Network Goods, Communication Technologies, Network Effects

19.

The Reach and Persuasiveness of Viral Video Ads

NET Institute Working Paper No. 11-06
Number of pages: 46 Posted: 24 Nov 2011 Last Revised: 09 Jul 2014
Catherine E. Tucker
Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 467 (40,519)
Citation 2

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Content Aggregation by Platforms: The Case of the News Media

NET Institute Working Paper No. 11-18
Number of pages: 40 Posted: 13 Jun 2011 Last Revised: 02 Dec 2015
Lesley Chiou and Catherine E. Tucker
Occidental College - Department of Economics and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 444 (53,260)

Abstract:

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digitization, information, consumer search, online, Internet

Content Aggregation by Platforms: The Case of the News Media

NBER Working Paper No. w21404
Number of pages: 41 Posted: 27 Jul 2015
Lesley Chiou and Catherine E. Tucker
Occidental College - Department of Economics and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 8 (540,087)
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Content Aggregation by Platforms: The Case of the News Media

Journal of Economics & Management Strategy, Vol. 26, Issue 4, pp. 782-805, 2017
Number of pages: 24 Posted: 02 Nov 2017
Lesley Chiou and Catherine E. Tucker
Occidental College - Department of Economics and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 0
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21.

Active Social Media Management: The Case of Health Care

Number of pages: 54 Posted: 14 Jan 2012 Last Revised: 20 Aug 2014
Amalia R. Miller and Catherine E. Tucker
University of Virginia - Department of Economics and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 451 (41,594)
Citation 1

Abstract:

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Healthcare IT, Social Media

Search Engines and Data Retention: Implications for Privacy and Antitrust

MIT Sloan Research Paper No. 5094-14
Number of pages: 16 Posted: 25 May 2014 Last Revised: 26 Jun 2014
Lesley Chiou and Catherine E. Tucker
Occidental College - Department of Economics and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 440 (53,882)

Abstract:

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digitization, information, consumer search, network effects, privacy, right to be forgotten

Search Engines and Data Retention: Implications for Privacy and Antitrust

NBER Working Paper No. w23815
Number of pages: 23 Posted: 18 Sep 2017 Last Revised: 06 Oct 2017
Lesley Chiou and Catherine E. Tucker
Occidental College - Department of Economics and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 8 (540,087)
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23.

The Effect of Patent Litigation and Patent Assertion Entities on Entrepreneurial Activity

Number of pages: 41 Posted: 23 Jun 2014 Last Revised: 25 Jun 2014
Catherine E. Tucker
Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 436 (26,184)

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Intellectual Property, Patents, Patent Assertion Entities, Patent Litigation, Patent Trolls, Entrepreneurship, Venture Capital

24.

Electronic Discovery and the Adoption of Information Technology

Number of pages: 36 Posted: 18 Jun 2009 Last Revised: 05 Feb 2014
Amalia R. Miller and Catherine E. Tucker
University of Virginia - Department of Economics and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 425 (51,241)
Citation 3

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healthcare IT, electronic discovery, technology adoption, medical malpractice

25.

Standardization and the E ffectiveness of Online Advertising

Number of pages: 34 Posted: 23 Jan 2011 Last Revised: 22 Jun 2014
Avi Goldfarb and Catherine E. Tucker
University of Toronto - Rotman School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 399 (49,070)
Citation 1

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Advertising, Media Platforms, Standards, Standards-Setting, Internet

26.

Consumer Response to Social Media and Online Video Advertising

Number of pages: 52 Posted: 15 Sep 2016 Last Revised: 01 Oct 2017
Gui Liberali, Glen L. Urban, Catherine E. Tucker and Yakov Bart
Erasmus University Rotterdam (EUR), Massachusetts Institute of Technology (MIT) - Sloan School of Management, Massachusetts Institute of Technology (MIT) - Management Science (MS) and Northeastern University - D'Amore-McKim School of Business
Downloads 395 (62,130)

Abstract:

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online advertising, field experiments, multichannel marketing, purchase funnel

Trademarks, Triggers, and Online Search

Journal of Empirical Legal Studies, Forthcoming
Number of pages: 48 Posted: 19 May 2013 Last Revised: 13 Jul 2014
Stefan Bechtold and Catherine E. Tucker
ETH Zurich and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 359 (68,813)

Abstract:

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Trademark, keyword advertising, liability, Google

Trademarks, Triggers, and Online Search

Journal of Empirical Legal Studies, Vol. 11, Issue 4, pp. 718-750, 2014
Number of pages: 33 Posted: 29 Oct 2014
Stefan Bechtold and Catherine E. Tucker
ETH Zurich and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 0
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28.

Conducting Research with Quasi-Experiments: A Guide for Marketers

Rotman School of Management Working Paper No. 2420920
Number of pages: 40 Posted: 07 Apr 2014
Avi Goldfarb and Catherine E. Tucker
University of Toronto - Rotman School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 353 (21,149)

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Quasi-Experiments, Econometric Methods, Marketing, Practioner's Guide

How Does the Use of Trademarks by Third-Party Sellers Affect Online Search?

Number of pages: 50 Posted: 03 Oct 2010 Last Revised: 29 Oct 2012
Lesley Chiou and Catherine E. Tucker
Occidental College - Department of Economics and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 319 (79,008)
Citation 4

Abstract:

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Trademarks, Copyright, Online Advertising, Channel Conflict

How Does the Use of Trademarks by Third-Party Sellers Affect Online Search?

Marketing Science, Vol. 31, No. 5, 2012; pp. 819-837; DOI: 10.1287/mksc.1120.0724
Posted: 24 Oct 2012
Lesley Chiou and Catherine E. Tucker
Occidental College - Department of Economics and Massachusetts Institute of Technology (MIT) - Management Science (MS)

Abstract:

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trademarks, online search, search advertising

30.

How Do Restrictions on Advertising Affect Consumer Search?

Number of pages: 56 Posted: 27 Jan 2010 Last Revised: 06 Jun 2016
Lesley Chiou and Catherine E. Tucker
Occidental College - Department of Economics and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 273 (81,854)

Abstract:

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31.

How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet

Number of pages: 31 Posted: 16 May 2007 Last Revised: 25 Feb 2015
Eric Anderson, Nathan M. Fong, Duncan Simester and Catherine E. Tucker
Northwestern University - Department of Marketing, Temple University - Department of Marketing and Supply Chain Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 272 (90,343)
Citation 3

Abstract:

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Sales Taxes

Network Stability, Network Externalities and Technology Adoption

NET Institute Working Paper No. 08-30
Number of pages: 34 Posted: 27 Feb 2009 Last Revised: 04 Sep 2014
Catherine E. Tucker
Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 237 (109,280)
Citation 2

Abstract:

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Network Effects, Social Networks, Stability

Network Stability, Network Externalities and Technology Adoption

NBER Working Paper No. w17246
Number of pages: 34 Posted: 24 Jul 2011 Last Revised: 28 Oct 2014
Catherine E. Tucker
Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 23 (453,399)
Citation 2

Abstract:

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33.

Shifts in Privacy Concerns

Number of pages: 30 Posted: 23 Dec 2011 Last Revised: 01 Feb 2014
Avi Goldfarb and Catherine E. Tucker
University of Toronto - Rotman School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 252 (83,967)

Abstract:

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Privacy, IT

34.

Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage

NET Institute Working Paper No. 07-40
Number of pages: 30 Posted: 28 Oct 2007 Last Revised: 20 Dec 2013
Anja Lambrecht, Katja Seim and Catherine E. Tucker
London Business School, University of Pennsylvania and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 248 (97,306)
Citation 2

Abstract:

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Online Banking, Technology Adoption, Adoption Process, Adoption Funnel, Online Security, Self-Service Technology

35.

Health Information Exchange, System Size and Information Silos

NET Institute Working Paper No. 09-07
Number of pages: 43 Posted: 20 Aug 2009 Last Revised: 15 Oct 2013
Amalia R. Miller and Catherine E. Tucker
University of Virginia - Department of Economics and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 247 (90,343)

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network effects, healthcare IT, hospital competition

36.

Advertising to Early Trend Propagators: Evidence from Twitter

Number of pages: 65 Posted: 04 Apr 2014 Last Revised: 29 Mar 2017
Anja Lambrecht, Catherine E. Tucker and Caroline Wiertz
London Business School, Massachusetts Institute of Technology (MIT) - Management Science (MS) and City University London - Sir John Cass Business School
Downloads 217 (55,171)

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Online Advertising, Targeting, Twitter, User-Generated Content, Internet, Reactance

37.

Paying with Money or with Effort: Pricing When Customers Anticipate Hassle

Number of pages: 68 Posted: 08 Apr 2011 Last Revised: 17 Jun 2011
Anja Lambrecht and Catherine E. Tucker
London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 189 (125,942)

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Pricing, Service Contracts

38.

Privacy Protection, Personalized Medicine and Genetic Testing

Number of pages: 32 Posted: 20 Mar 2014 Last Revised: 01 Aug 2014
Amalia R. Miller and Catherine E. Tucker
University of Virginia - Department of Economics and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 163 (81,854)

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Privacy, Genetic Testing, Privacy Regulation, Applied Economics, Innovation

39.

Days on Market and Home Sales

NET Institute Working Paper No. 09-16
Number of pages: 36 Posted: 04 Oct 2009 Last Revised: 23 Mar 2012
Catherine E. Tucker, Juanjuan Zhang and Ting Zhu
Massachusetts Institute of Technology (MIT) - Management Science (MS), Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of Chicago
Downloads 163 (142,795)
Citation 3

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Keywords: Real estate, Days on market, Herding, Information disclosure, Natural experiment

40.

Encryption and the Loss of Patient Data

Number of pages: 39 Posted: 10 Feb 2011 Last Revised: 07 Sep 2014
Amalia R. Miller and Catherine E. Tucker
University of Virginia - Department of Economics and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 158 (140,731)
Citation 3

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Healthcare IT, Encryption, Data Breaches

41.

Electronic Companion: How Does Popularity Information Affect Choices? A Field Experiment

Management Science, Forthcoming
Number of pages: 9 Posted: 23 Jan 2011
Catherine E. Tucker and Juanjuan Zhang
Massachusetts Institute of Technology (MIT) - Management Science (MS) and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 109 (183,433)
Citation 11

Abstract:

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Popularity Information, Observational Learning, Field Experiment, Internet Marketing

Health IT and Ambulatory Care Quality

Number of pages: 29 Posted: 27 Sep 2015 Last Revised: 04 Jul 2017
RAND Corporation - Santa Monica CA Offices, University of Virginia - Department of Economics, University of Virginia - Department of Economics and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 72 (282,684)

Abstract:

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health IT, ambulatory care, healthcare quality, hospitalization rates

Health IT and Ambulatory Care Quality

RAND Working Paper Series WR- 1131
Number of pages: 31 Posted: 11 Jun 2016 Last Revised: 26 Aug 2016
RAND Corporation - Santa Monica CA Offices, University of Virginia - Department of Economics, University of Virginia - Department of Economics and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 22 (459,169)

Abstract:

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43.

Comments on 'A Preliminary FTC Staff Report on Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers'

Number of pages: 5 Posted: 20 Jan 2011
Avi Goldfarb and Catherine E. Tucker
University of Toronto - Rotman School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 88 (231,211)

Abstract:

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Privacy, regulation, online advertising

44.

Privacy and Innovation

NBER Working Paper No. w17124
Number of pages: 33 Posted: 20 Jun 2011 Last Revised: 29 Oct 2014
Avi Goldfarb and Catherine E. Tucker
University of Toronto - Rotman School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 68 (288,777)
Citation 2

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45.

Certification Intermediaries: Evidence from the Medical Device Industry

Number of pages: 52 Posted: 25 Jan 2015 Last Revised: 14 Nov 2015
Cristina Nistor and Catherine E. Tucker
Chapman University and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 49 (185,703)

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Medical Devices, Certification

46.

Field Experiments in Marketing

Number of pages: 30 Posted: 16 Jul 2015 Last Revised: 11 Sep 2015
Anja Lambrecht and Catherine E. Tucker
London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 47 (48,177)

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Field Experiments, Field Tests, Causal Inference

47.

Heterogeneity and the Dynamics of Technology Adoption

NBER Working Paper No. w17253
Number of pages: 69 Posted: 29 Jul 2011 Last Revised: 12 Sep 2014
Stephen P Ryan and Catherine E. Tucker
MIT and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 17 (434,396)
Citation 15

Abstract:

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48.

Executive Summary: The Right Words at the Right Time

Business Strategy Review, Vol. 22, Issue 3, pp. 78-79, 2011
Number of pages: 2 Posted: 29 Aug 2011
Anja Lambrecht and Catherine E. Tucker
affiliation not provided to SSRN and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 2 (541,086)
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49.

Income Inequality and Digital Advertising Strategies: Evidence from a Field Experiment

Number of pages: 34 Posted: 06 Oct 2017 Last Revised: 24 Oct 2017
Anuj Kapoor and Catherine E. Tucker
University of Utah and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 0 (386,032)

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Online Word of Mouth, Income Inequality, Facebook

50.

Digital Economics

NBER Working Paper No. w23684
Number of pages: 91 Posted: 21 Aug 2017
Avi Goldfarb and Catherine E. Tucker
University of Toronto - Rotman School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 0 (321,497)
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51.

Testimonial Advertising on Social Networks to Existing Customers and New Customers

Number of pages: 28 Posted: 07 Aug 2017
Catherine E. Tucker and Shuyi Yu
Massachusetts Institute of Technology (MIT) - Management Science (MS) and Massachusetts Institute of Technology, Sloan School of Management
Downloads 0 (429,420)

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Online Advertising, Targeting, Facebook, Internet

52.

Does IT Lead to More Equal Treatment? An Empirical Study of the Effect of Smartphone Use on Customer Complaint Resolution

Number of pages: 45 Posted: 01 Aug 2017
Catherine E. Tucker and Shuyi Yu
Massachusetts Institute of Technology (MIT) - Management Science (MS) and Massachusetts Institute of Technology, Sloan School of Management
Downloads 0 (424,475)

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Information Technology, Customer Service, Complaint Handling, Social Inequality

53.

Information Shocks and Internet Silos: Evidence from Creationist Friendly Curriculum

Number of pages: 44 Posted: 29 Jul 2017
Ananya Sen and Catherine E. Tucker
Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 0 (226,540)

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Evolution, Creationism, Internet, Test Scores, Louisiana Science Education Act

54.

How Do Platform Participants Respond to an Unfair Rating? An Analysis of a Ride-Sharing Platform Using a Quasi-Experiment

Number of pages: 36 Posted: 19 May 2017 Last Revised: 17 Nov 2017
Anuj Kapoor and Catherine E. Tucker
University of Utah and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 0 (201,326)

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The Sharing Economy, User Generated Content, Ratings

55.

Tensile Promotions in Display Advertising

Number of pages: 54 Posted: 17 Oct 2016 Last Revised: 10 Nov 2017
Anja Lambrecht and Catherine E. Tucker
London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 0 (232,794)

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Price Promotion, Online Advertising, Targeting, Tensile Promotions

56.

Algorithmic Bias? An Empirical Study into Apparent Gender-Based Discrimination in the Display of STEM Career Ads

Number of pages: 36 Posted: 15 Oct 2016 Last Revised: 05 Aug 2017
Anja Lambrecht and Catherine E. Tucker
London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 0 (49,070)

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Online Advertising, Algorithmic Bias, Social Media

57.

Social Networks, Advertising and Antitrust

George Mason Law Review, Vol. 19, 2011
Number of pages: 17 Posted: 28 Jan 2016
Catherine E. Tucker and Alex Marthews
Massachusetts Institute of Technology (MIT) - Management Science (MS) and Digital Fourth
Downloads 0 (163,662)
Citation 8

Abstract:

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social media, social advertising, antitrust, regulation, market definition

58.

Can Big Data Protect a Firm from Competition?

Number of pages: 20 Posted: 22 Dec 2015
Anja Lambrecht and Catherine E. Tucker
London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 0 (23,465)

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Big Data, Resource-Based View of the Firm, Competitive Advantage

59.

Online Display Advertising: Targeting and Obtrusiveness

Posted: 05 May 2010
Avi Goldfarb and Catherine E. Tucker
University of Toronto - Rotman School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)

Abstract:

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E-commerce, Privacy, Advertising, Targeting