Philipp Reichhart

Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)

Kaulbachstr. 45

Munich, DE 80539

Germany

SCHOLARLY PAPERS

2

DOWNLOADS

246

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Mobile Push versus Pull Targeting and Geo-Conquesting

Number of pages: 58 Posted: 17 May 2022 Last Revised: 12 Feb 2024
Dominik Molitor, Martin Spann, Anindya Ghose and Philipp Reichhart
Fordham University - Gabelli School of Business, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), New York University (NYU) - Leonard N. Stern School of Business and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads 141 (379,811)
Citation 1

Abstract:

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location-based advertising, mobile push, mobile pull, geo-conquesting, randomized field experiment, search costs, switching costs

2.

Repeated Exposures to Mobile Advertising: The Role of Location Revisits

Number of pages: 50 Posted: 29 Apr 2022 Last Revised: 27 Oct 2023
Fordham University - Gabelli School of Business, Tel Aviv University - Coller School of Management, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads 105 (474,331)

Abstract:

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mobile analytics, location-based advertising, ad repetition, location revisits, geotargeting, coarsened exact matching