Sanjukta Kusari

Independent

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Trusting and Monitoring Business Partners Throughout the Relationship Life Cycle

Journal of Business-to-Business Marketing, 20:119-138, 2013
Posted: 17 Nov 2015 Last Revised: 19 Feb 2016
Dawn Iacobucci, Dawn Iacobucci and Sanjukta Kusari
Vanderbilt University - MarketingVanderbilt University - Marketing and Independent

Abstract:

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benevolence trust, competence trust, monitoring, relationship life cycle, industrial marketing, business marketing