Alireza Golmohammadi

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Understanding the Relationship between Ad Expenditures and Perceived Quality

Number of pages: 36 Posted: 06 Apr 2022
Koushyar Rajavi, Donald R. Lehmann, Kevin Lane Keller and Alireza Golmohammadi
Scheller College of Business, Georgia Tech, Columbia University - Columbia Business School, Marketing, Dartmouth College - Tuck School of Business and affiliation not provided to SSRN
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Abstract:

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advertising, Perceived Quality, Accessibility-Diagnosticity, Panel data, Signaling, Econometric Models