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Nikita Dua

Birla Institute of Management Technology (BIMTECH)

Plot No. 5

Knowledge Park II

Greader Noida, CA Uttar Pradesh 201306

India

SCHOLARLY PAPERS

1

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919

TOTAL CITATIONS

0

Scholarly Papers (1)

1.

Consumer Behaviour Towards Social Media Advertising: A Comparative Analysis of Companies in the Life Insurance Sector in India

Pareek, M., M., Dua, N., & Mittal, M. (2022). Academy of Marketing Studies Journal, 26(1), 1-19.
Number of pages: 19 Posted: 07 Apr 2022
Manoj Pareek, Nikita Dua and Monika Mittal
Bennett University ,Greter Noida, Birla Institute of Management Technology (BIMTECH) and Birla Institute of Management Technology (BIMTECH)
Downloads 919 (64,760)

Abstract:

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Social Media, Advertising, Consumer Behaviour, Marketing, Insurance, India