Nikita Dua

Birla Institute of Management Technology (BIMTECH)

Plot No. 5

Knowledge Park II

Greader Noida, CA Uttar Pradesh 201306

India

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Consumer Behaviour Towards Social Media Advertising: A Comparative Analysis of Companies in the Life Insurance Sector in India

Pareek, M., M., Dua, N., & Mittal, M. (2022). Academy of Marketing Studies Journal, 26(1), 1-19.

Number of pages: 19 Posted: 07 Apr 2022

Manoj Pareek, Nikita Dua and Monika Mittal

Bennett University ,Greter Noida, Birla Institute of Management Technology (BIMTECH) and Birla Institute of Management Technology (BIMTECH)

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