Wei Jiang

Shanghai Jiao Tong University (SJTU)

KoGuan Law School

Shanghai 200030, Shanghai 200052

China

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It's Showtime! Livestreaming E-commerce and Optimal Promotion Insertion Policy

Posted: 05 May 2022

Wenpo Huang, Xiaowei Mei, Xinggang Luo, Wei Jiang and Lai Wei

Hangzhou Dianzi University - School of Management, Hong Kong Polytechnic University - Department of Management and Marketing, Hangzhou Dianzi University, Shanghai Jiao Tong University (SJTU) and Shanghai Jiao Tong University (SJTU)

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