Yue Cheng

HSBC Business School, Peking University

SCHOLARLY PAPERS

3

DOWNLOADS

1,644

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

The Sales Impacts of Traffic Acquisition Promotion in Live-Streaming Commerce

Production and Operations Management, accepted
Number of pages: 52 Posted: 16 May 2022 Last Revised: 14 Jun 2023
Indiana University, Kelley School of Business, Arizona State University (ASU) - W.P. Carey School of Business, The Chinese University of Hong Kong, Shenzhen and HSBC Business School, Peking University
Downloads 843 (55,354)

Abstract:

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Live streaming commerce, Lucky draw, Sales effects, Negative spillover, Difference-in-differences

2.

Navigating Live-Streaming Commerce: A Tale of Two Strategies – Price Discounts and Short Videos

Kelley School of Business Research Paper No. 2022-11
Number of pages: 43 Posted: 08 Jul 2022 Last Revised: 30 May 2023
Yue Cheng, Che-Wei Liu and Wenchang Zhang
HSBC Business School, Peking University, Arizona State University (ASU) - W.P. Carey School of Business and Indiana University, Kelley School of Business
Downloads 468 (116,645)

Abstract:

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Short Video, Live Streaming Commerce, Price Discounts, TikTok

3.

Reducing Traffic Incidents in Meal Deliveries: Penalize the Platform or its Independent Drivers?

Kelley School of Business Research Paper No. 2022-09
Number of pages: 67 Posted: 29 Sep 2022 Last Revised: 20 Jun 2024
Indiana University, Kelley School of Business, University of California, Los Angeles (UCLA) - Decisions, Operations, and Technology Management (DOTM) Area, The Chinese University of Hong Kong, Shenzhen and HSBC Business School, Peking University
Downloads 333 (171,401)

Abstract:

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Meal-delivery platforms, penalty system, public safety, traffic violations, accidents