Xi Lin

University of California, Irvine - Paul Merage School of Business

Irvine, CA

United States

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Managing Sales via Livestream Commerce

Number of pages: 40 Posted: 27 Apr 2022
Luyi Gui, Xi Lin and Yixin Lu
University of California, Irvine - Paul Merage School of Business, University of California, Irvine - Paul Merage School of Business and George Washington University - School of Business
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Abstract:

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Livestream sales, key opinion leader, Nash bargaining, pricing, consumer search