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Chitrakshi Bhutani

Fortune Institute of International Business

Plot no 5, Vasant Gaon

Rao Tula Ram Marg

New Delhi, DE 110031

India

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Scholarly Papers (1)

1.

Dark Side of Online Brand Communities: A Scoping Review of the Literature

Number of pages: 61 Posted: 20 Apr 2022
Abhishek Behl and Chitrakshi Bhutani
Symbiosis International University and Fortune Institute of International Business
Downloads 259 (302,586)

Abstract:

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Brand Communities, Online Brand Communities, Dark Side, Scoping Review, Thematic Analysis