Noah Lim

University of Houston - C.T. Bauer College of Business

Houston, TX 77204-6021

United States

SCHOLARLY PAPERS

4

DOWNLOADS
Rank 35,785

SSRN RANKINGS

Top 35,785

in Total Papers Downloads

1,195

CITATIONS
Rank 20,919

SSRN RANKINGS

Top 20,919

in Total Papers Citations

14

Scholarly Papers (4)

1.

Behavioral Models of Managerial Decision-Making

Marketing Letters, Vol. 23, pg. 405-421, 2012
Number of pages: 25 Posted: 27 Feb 2012 Last Revised: 09 Jun 2012
University of Toronto - Rotman School of Management, affiliation not provided to SSRN, Duke University - Fuqua School of Business, Texas A&M University - Department of Economics, affiliation not provided to SSRN, University of Minnesota - Twin Cities, University of Toronto - Rotman School of Management, University of Toronto, University of California, Berkeley - Haas School of Business, University of Houston - C.T. Bauer College of Business, University of Arizona - Eller College of Management - Department of Economics and University of Southern California - Marshall School of Business
Downloads 704 (34,505)
Citation 1

Abstract:

Loading...

behavioral economics, managerial decision-making

2.

Designing Sales Contests: Does the Prize Structure Matter?

Journal of Marketing Research, Vol. 46, No. 3, pp. 325-345, 2008
Number of pages: 63 Posted: 06 Apr 2010
Noah Lim, Michael Ahearne and Sung Ham
University of Houston - C.T. Bauer College of Business, University of Houston - C.T. Bauer College of Business and University of Houston - Department of Marketing
Downloads 291 (101,756)
Citation 7

Abstract:

Loading...

Sales Contests, Sales Management, Experimental Economics, Field Experiments

3.

Reference-Dependence in Multi-Location Newsvendor Models: A Structural Analysis

Management Science, Forthcoming
Number of pages: 49 Posted: 16 Jun 2009 Last Revised: 07 Jul 2010
Teck Ho, Noah Lim and Tony Haitao Cui
University of California, Berkeley - Haas School of Business, University of Houston - C.T. Bauer College of Business and University of Minnesota - Twin Cities
Downloads 172 (170,162)
Citation 4

Abstract:

Loading...

Multi-location Inventory System, Newsvendor; Behavioral Operations Man- agement; Experimental Economics

4.

Experiments on Strategic Choice and Markets

Marketing Letters, 19, (3-4), 417-429, 2008, Robert H. Smith School Research Paper No. RHS 2552156
Number of pages: 13 Posted: 21 Jan 2015
Duke University - Fuqua School of Business, University of California, Berkeley - Haas School of Business, University of Michigan, Stephen M. Ross School of Business, University of Texas at Arlington, Duke University - Fuqua School of Business, University of California, Berkeley - Marketing Group, University of Texas at Dallas, University of Houston - C.T. Bauer College of Business, University of California, Berkeley - Economic Analysis & Policy Group, University of California, Santa Cruz and University of Maryland - Robert H. Smith School of Business
Downloads 28 (466,390)
Citation 2

Abstract:

Loading...