Fred Beasley

Independent

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Scholarly Papers (1)

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Ad Nauseam? Sports Fans’ Acceptance of Commercial Messages During Televised Sporting Events

Sport Marketing Quarterly, December 2013, v. 22, p. 123-128
Number of pages: 17 Posted: 11 Sep 2013 Last Revised: 06 Jan 2014
Aron Levin, Joe Cobbs, Fred Beasley and Chris Manolis
Independent, Northern Kentucky University - College of Business, Independent and Independent
Downloads 159 (187,823)

Abstract:

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advertising, sports marketing, sponsorship, commercialization, NASCAR, NFL