Aron Levin

Independent

SCHOLARLY PAPERS

1

DOWNLOADS

157

SSRN CITATIONS

0

CROSSREF CITATIONS

2

Scholarly Papers (1)

1.

Ad Nauseam? Sports Fans’ Acceptance of Commercial Messages During Televised Sporting Events

Sport Marketing Quarterly, December 2013, v. 22, p. 123-128
Number of pages: 17 Posted: 11 Sep 2013 Last Revised: 06 Jan 2014
Independent, Northern Kentucky University - College of Business, Independent and Independent
Downloads 157 (188,126)

Abstract:

Loading...

advertising, sports marketing, sponsorship, commercialization, NASCAR, NFL