Michael Els

affiliation not provided to SSRN

SCHOLARLY PAPERS

1

DOWNLOADS

163

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (1)

1.

Cross-Merchant Spillovers in Coalition Loyalty Programs

Number of pages: 54 Posted: 03 May 2022
Microsoft Corporation, affiliation not provided to SSRN, RAND Corporation and Harvard University - Business School (HBS)
Downloads 163 (337,156)

Abstract:

Loading...

loyalty program, coalition loyalty program, rewards