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Hina Samdani

Bahria University

E.8 Shangrilla Road

Naval Complex

Islamabad, 44000

Pakistan

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Linking Social Media Engagement with Customer Relationships and Brand Loyalty: A Consumer-based Perspective

Zahid, M. M., Ali, B., Samdani, H., & Kamal, N. (2021). Linking Social Media Engagement with Customer Relationships and Brand Loyalty: A Consumer-based Perspective. VFAST Transactions on Education and Social Sciences, 9(3), 90-99.
Number of pages: 10 Posted: 29 Apr 2022
Muhammad Mohsin Zahid, Bakhtiar Ali, Hina Samdani and Nida Kamal
Neuron Solutions, Bahria University, Bahria University and Bahria University
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Abstract:

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Consumer Engagement, Brand Loyalty, Social Media, Customer Relationship, Pakistan