Mike Gordon

Virginia Tech - Pamplin College of Business

2060 Pamplin (0235)

880 West Campus Drive

Blacksburg, VA 24061

United States

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Scholarly Papers (1)

1.

Competing with Cause Marketing: Transactional vs. Non-Transactional Campaigns

Number of pages: 33 Posted: 10 May 2022
University of Pittsburgh - Katz Graduate School of Business, University of Pittsburgh, Virginia Tech - Pamplin College of Business and University of Pittsburgh
Downloads 75 (449,901)

Abstract:

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Cause Marketing, Corporate Social Responsibility, Pricing, Competition