Tae Jung Yoon

College of Business, Korea Advanced Institute of Science and Technology (KAIST)

85 Hoegiro Dongdaemun-Gu

Seoul 02455

Korea, Republic of (South Korea)

  • College of Business, Korea Advanced Institute of Science and Technology (KAIST)

SCHOLARLY PAPERS

2

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277

TOTAL CITATIONS

7

Scholarly Papers (2)

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1.

The Role of Advertising in High-Tech Medical Procedures: Evidence from Robotic Surgeries

KAIST College of Business Working Paper Series
Number of pages: 79 Posted: 17 May 2022
Tae Jung Yoon and TI Tongil Kim
College of Business, Korea Advanced Institute of Science and Technology (KAIST) and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 255 (259,334)
Citation 7

Abstract:

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Healthcare marketing, hospital, advertising, consumer protection, public policy

2.

Does Advertising Matter to Emergency Patients? The Effect of Advertising on Hospital Choice, Travel Distances, and Mortality Rates

Number of pages: 57 Posted: 24 Feb 2025
Simon Kim, TI Tongil Kim and Tae Jung Yoon
University of Texas at Dallas - Naveen Jindal School of Management, University of Texas at Dallas - Naveen Jindal School of Management and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 22 (1,134,815)

Abstract:

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healthcare marketing, advertising, emergency patients, direct-to-consumer advertising, discrete choice model, structural model