Jesse Graham

University of Utah - David Eccles School of Business

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Scholarly Papers (1)

1.

When consumer decisions are moral decisions: Moral Foundations Theory and its implications for consumer psychology

Journal of Consumer Psychology
Number of pages: 50 Posted: 18 Mar 2024
Vanderbilt University, University of Utah, Vanderbilt University - Owen Graduate School of Management and University of Utah - David Eccles School of Business
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Abstract:

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