Deven R. Desai

Georgia Institute of Technology - Scheller College of Business

Associate Professor

800 West Peachtree St.

Atlanta, GA 30308

United States

http://scheller.gatech.edu/directory/faculty/desai/index.html

SCHOLARLY PAPERS

21

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8,197

CITATIONS
Rank 30,869

SSRN RANKINGS

Top 30,869

in Total Papers Citations

7

Scholarly Papers (21)

1.

Patents, Meet Napster: 3D Printing and the Digitization of Things

102 Geo. L.J. 1691 (2014), Indiana University Robert H. McKinney School of Law Research Paper No. 2013-37, Thomas Jefferson School of Law Research Paper No. 2338067
Number of pages: 30 Posted: 12 Oct 2013 Last Revised: 28 Oct 2015
Deven R. Desai and Gerard N. Magliocca
Georgia Institute of Technology - Scheller College of Business and Indiana University Robert H. McKinney School of Law
Downloads 1,764 (4,694)

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2.
Downloads 1,092 ( 15,618)

A Brand Theory of Trademark Law

Florida Law Review, Vol. 64, No. 4, p. 981, 2012, Thomas Jefferson School of Law Research Paper No. 1585327
Number of pages: 60 Posted: 06 Apr 2010 Last Revised: 28 Oct 2015
Deven R. Desai
Georgia Institute of Technology - Scheller College of Business
Downloads 623 (34,494)

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Trademark, Brands, Confusion, Law and Economics, Marketing

From Trademarks to Brands

Florida Law Review, Vol. 64, No. 4, p. 981, 2012, Thomas Jefferson School of Law Research Paper No. 2137766
Number of pages: 65 Posted: 28 Aug 2012 Last Revised: 28 Oct 2015
Deven R. Desai
Georgia Institute of Technology - Scheller College of Business
Downloads 469 (49,776)

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brands, trademarks, information, search costs, co-creation of value, brand strategy, marketing

3.

Brands, Competition and the Law

Brigham Young University Law Review, 2010, Thomas Jefferson School of Law Research Paper No. 1545893, Loyola University Chicago School of Law Research Paper No. 2010-003
Number of pages: 76 Posted: 01 Feb 2010 Last Revised: 28 Oct 2015
Deven R. Desai and Spencer Weber Waller
Georgia Institute of Technology - Scheller College of Business and Loyola University of Chicago, School of Law - Institute for Consumer Antitrust Studies
Downloads 1,059 (13,082)
Citation 1

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Brands, Goodwill, Trademarks, Dilution, Confusion, Aftermarkets, Entry, Product Differentiation, Price Discrimination, Entry Barriers, Antitrust, Mergers, Market Definition, Market Power, Edward Chamberlin, Frank Schechter, Monopolistic Competition, Vertical Restraints, Resale Price Maintenance

4.

Have Your Cake and Eat it Too: A Proposal for a Layered Approach to Regulating Private Military Companies

University of San Francisco Law Review, Vol. 39, No. 4, p. 825, 2005, TJSL Legal Studies Research Paper No. 893857
Number of pages: 48 Posted: 29 Mar 2006 Last Revised: 28 Oct 2015
Deven R. Desai
Georgia Institute of Technology - Scheller College of Business
Downloads 418 (53,330)
Citation 2

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contract, private military, legislation, Abu Grahib, mercenary, regulation, international law, privatization, torture

Copyright's Hidden Assumption: A Critical Analysis of the Foundations of Descendible Copyright

Wisconsin Law Review, Vol. 2011, No. 2, p. 219, 2011, Thomas Jefferson School of Law Research Paper No. 1353746
Number of pages: 84 Posted: 27 Apr 2009 Last Revised: 28 Oct 2015
Deven R. Desai
Georgia Institute of Technology - Scheller College of Business
Downloads 302 (84,260)

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Copyright, Legal History, Victor Hugo, Infrastructure, Inheritance, Heirs, Eldred, CTEA, Extension, Copyright Term, Public Domain

The Life and Death of Copyright

Wisconsin Law Review, Vol. 2011, No. 2, p. 219, 2011, Thomas Jefferson School of Law Research Paper No. 2137795
Number of pages: 55 Posted: 28 Aug 2012 Last Revised: 28 Oct 2015
Deven R. Desai
Georgia Institute of Technology - Scheller College of Business
Downloads 110 (214,599)

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copyright, inheritance, property, copyright history, intellectual property, public domain, Victor Hugo, Berne Convention, Inheritance, Heirs, Eldred, CTEA, Extension, Copyright Term

6.

Property, Persona, and Preservation

Temple Law Review, Vol. 81, No. 1, p. 67, 2008, TJSL Legal Studies Research Paper No. 1101648
Number of pages: 57 Posted: 04 Mar 2008 Last Revised: 28 Oct 2015
Deven R. Desai
Georgia Institute of Technology - Scheller College of Business
Downloads 245 (98,530)
Citation 2

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copyright, attention economics, email, digital property, inheritance, spillovers, access to knowledge, preservation

7.

Confronting the Genericism Conundrum

Cardozo Law Review, Vol. 28, No. 4, p. 1789, 2007, TJSL Legal Studies Research Paper No. 934620
Number of pages: 68 Posted: 03 Oct 2006 Last Revised: 28 Oct 2015
Deven R. Desai and Sandra L. Rierson
Georgia Institute of Technology - Scheller College of Business and Thomas Jefferson School of Law
Downloads 225 (93,315)
Citation 1

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trademark, intellectual property, expression, linguistics, competition

8.

Individual Branding: How the Rise of Individual Creation and Distribution of Cultural Products Confuses the Intellectual Property System

CREATIVITY, LAW, AND ENTREPRENEURSHIP, Shubha Ghosh and Robin Malloy, eds., Elgar Publishing, Forthcoming
Number of pages: 31 Posted: 26 Aug 2009 Last Revised: 28 Oct 2015
Deven R. Desai
Georgia Institute of Technology - Scheller College of Business
Downloads 152 (145,851)

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attention, reputation, attribution, branding, Wealth of Networks, Netflix, social production

9.

Constitutional Limits on Surveillance: Associational Freedom in the Age of Data Hoarding

Notre Dame Law Review, Vol. 90, No. 2, p. 579, 2014
Number of pages: 55 Posted: 05 Mar 2014 Last Revised: 28 Oct 2015
Deven R. Desai
Georgia Institute of Technology - Scheller College of Business
Downloads 150 (126,686)

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Fourth Amendment, Prism, NSA, First Amendment, surveillance, privacy, data, data hoard

10.

Exploration and Exploitation: An Essay on (Machine) Learning, Algorithms, and Information Provision

47 Loyola University Chicago Law Journal, 541 (2015), Georgia Tech Scheller College of Business Research Paper No. WP44
Number of pages: 42 Posted: 16 Dec 2015 Last Revised: 07 Apr 2016
Deven R. Desai
Georgia Institute of Technology - Scheller College of Business
Downloads 140 (177,315)

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machine learnng, filter bubble, exploration, exploitation, competition, net neutrality, information cascades, herding, information provision, search, social media, competition, news, media, echo chamber

11.

The New Steam: On Digitization, Decentralization, and Disruption

Hastings Law Journal, Vol. 65, No. 6, 2014
Number of pages: 14 Posted: 14 Oct 2014
Deven R. Desai
Georgia Institute of Technology - Scheller College of Business
Downloads 128 (67,783)

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digitization, industrial revolution, intellectual property, innovation, disruption, copyright, patent, trademark

12.

Speech, Citizenry, and the Market: A Corporate Public Figure Doctrine

98 Minnesota Law Review 455 (2013)
Number of pages: 56 Posted: 19 Mar 2013 Last Revised: 28 Oct 2015
Deven R. Desai
Georgia Institute of Technology - Scheller College of Business
Downloads 127 (181,491)

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Citizens United, Times v. Sullivan, First Amendment, public figure, trademark law, dilution, corporate reputation, free speech

13.

Property, Persona, and Publicity

TJSL Legal Studies Research Paper No. 1008541
Number of pages: 103 Posted: 31 Aug 2007 Last Revised: 28 Oct 2015
Deven R. Desai
Georgia Institute of Technology - Scheller College of Business
Downloads 127 (183,662)

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copyright, trademark, right of publicity, intellectual property, persona, property, duration, spillover

14.

Beyond Location: Data Security in the 21st Century

Communications of the ACM, Vol. 56, January 2013
Number of pages: 3 Posted: 24 Mar 2013 Last Revised: 28 Oct 2015
Deven R. Desai
Georgia Institute of Technology - Scheller College of Business
Downloads 119 (131,483)

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data security, privacy, Data Protection Directive, General Data Protection Regulation, cloud computing, data breach, jurisdiction, distributed computing, computer science

15.

Brands, Competition Law and IP

Cambridge University Press (2015) (Forthcoming)
Number of pages: 14 Posted: 26 Mar 2015
Deven R. Desai, Ioannis Lianos and Spencer Weber Waller
Georgia Institute of Technology - Scheller College of Business, University College London - Faculty of Laws and Loyola University of Chicago, School of Law - Institute for Consumer Antitrust Studies
Downloads 95 (132,732)
Citation 1

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antitrust, trademarks, competition, brands, branding, price theory

16.

An Information Approach to Trademarks

Georgetown Law Journal, Vol. 100, No. 6, (2012)
Number of pages: 13 Posted: 31 Aug 2012
Deven R. Desai
Georgia Institute of Technology - Scheller College of Business
Downloads 86 (201,579)

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trademarks, brands, competition, information theory, Claude Shannon

17.

The Chicago School Trap in Trademark: The Co-Evolution of Corporate, Antitrust, and Trademark Law

37 Cardozo Law Review, 551 (2015), Georgia Tech Scheller College of Business Research Paper No. WP46
Number of pages: 71 Posted: 27 Dec 2015 Last Revised: 05 Apr 2016
Deven R. Desai
Georgia Institute of Technology - Scheller College of Business
Downloads 84 (255,734)

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Brands, Goodwill, Trademarks, Chicago School, classical economics, neoclassical economics, search costs, information and trademarks, antitrust, theory of the firm

18.

The Competitive Significance of Brands

CPI Antitrust Chronicle, July 2014 (2), Loyola University Chicago School of Law Research Paper No. 2014-18
Number of pages: 8 Posted: 28 Nov 2014 Last Revised: 28 Oct 2015
Deven R. Desai and Spencer Weber Waller
Georgia Institute of Technology - Scheller College of Business and Loyola University of Chicago, School of Law - Institute for Consumer Antitrust Studies
Downloads 74 (212,178)

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antitrust, trademarks, competition, brands, branding, price theory

19.

Bounded by Brands: An Information Network Approach to Trademarks

47 UC Davis Law Review, 821 (2014), Georgia Tech Scheller College of Business Research Paper No. WP45
Number of pages: 28 Posted: 27 Dec 2015 Last Revised: 07 Apr 2016
Deven R. Desai
Georgia Institute of Technology - Scheller College of Business
Downloads 34 (390,314)

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trademarks, brands, bounded rationality, networks, information, search costs, cascades, herds, advertising, online advertising, competition, information theory

20.

Privacy? Property?: Reflections on the Implications of a Post-Human World

Kansas Journal of Law & Pubic Policy, Vol. 18, No. 2, p. 174, 2009
Number of pages: 14 Posted: 13 Nov 2011
Deven R. Desai
Georgia Institute of Technology - Scheller College of Business
Downloads 32 (284,532)

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singularity, privacy, property, persona, genetics

21.

Trust But Verify: A Guide to Algorithms and the Law

Harvard Journal of Law & Technology, Forthcoming, Georgia Tech Scheller College of Business Research Paper No. 17-19
Number of pages: 82 Posted: 27 Apr 2017
Deven R. Desai and Joshua A. Kroll
Georgia Institute of Technology - Scheller College of Business and Center for Information Technology Policy, Princeton University
Downloads 0 (100,617)

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algorithms, governance, accountability, internet, cyber, technology, bias, discrimination, computational methods, law, big data, computer science, code, transparency, machine learning