Deven R. Desai

Georgia Institute of Technology - Scheller College of Business

Associate Professor

800 West Peachtree St.

Atlanta, GA 30308

United States

http://scheller.gatech.edu/directory/faculty/desai/index.html

  • Georgia Institute of Technology - Scheller College of Business

SCHOLARLY PAPERS

27

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15,227

TOTAL CITATIONS
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Top 26,226

in Total Papers Citations

21

Scholarly Papers (27)

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1.

Patents, Meet Napster: 3D Printing and the Digitization of Things

102 Geo. L.J. 1691 (2014), Indiana University Robert H. McKinney School of Law Research Paper No. 2013-37, Thomas Jefferson School of Law Research Paper No. 2338067
Number of pages: 30 Posted: 12 Oct 2013 Last Revised: 11 Oct 2023
Deven R. Desai and Gerard N. Magliocca
Georgia Institute of Technology - Scheller College of Business and Indiana University Robert H. McKinney School of Law
Downloads 3,091 (8,606)
Citation 5

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2.

Trust But Verify: A Guide to Algorithms and the Law

Harvard Journal of Law & Technology, Forthcoming, Georgia Tech Scheller College of Business Research Paper No. 17-19
Number of pages: 65 Posted: 27 Apr 2017 Last Revised: 27 Apr 2018
Deven R. Desai and Joshua A. Kroll
Georgia Institute of Technology - Scheller College of Business and Naval Postgraduate School
Downloads 1,777 (20,721)
Citation 8

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algorithms, governance, accountability, internet, cyber, technology, bias, discrimination, computational methods, law, big data, computer science, code, transparency, machine learning

3.

From Trademarks to Brands

Downloads 1,640 (23,380)

From Trademarks to Brands

Florida Law Review, Vol. 64, No. 4, p. 981, 2012, Thomas Jefferson School of Law Research Paper No. 2137766
Number of pages: 65 Posted: 28 Aug 2012 Last Revised: 28 Oct 2015
Deven R. Desai
Georgia Institute of Technology - Scheller College of Business
Downloads 849 (59,567)

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brands, trademarks, information, search costs, co-creation of value, brand strategy, marketing

A Brand Theory of Trademark Law

Florida Law Review, Vol. 64, No. 4, p. 981, 2012, Thomas Jefferson School of Law Research Paper No. 1585327
Number of pages: 60 Posted: 06 Apr 2010 Last Revised: 28 Oct 2015
Deven R. Desai
Georgia Institute of Technology - Scheller College of Business
Downloads 791 (65,503)

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Trademark, Brands, Confusion, Law and Economics, Marketing

4.

Brands, Competition and the Law

Brigham Young University Law Review, 2010, Thomas Jefferson School of Law Research Paper No. 1545893, Loyola University Chicago School of Law Research Paper No. 2010-003
Number of pages: 76 Posted: 01 Feb 2010 Last Revised: 28 Oct 2015
Deven R. Desai and Spencer Weber Waller
Georgia Institute of Technology - Scheller College of Business and Loyola University Chicago School of Law
Downloads 1,622 (23,805)
Citation 1

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Brands, Goodwill, Trademarks, Dilution, Confusion, Aftermarkets, Entry, Product Differentiation, Price Discrimination, Entry Barriers, Antitrust, Mergers, Market Definition, Market Power, Edward Chamberlin, Frank Schechter, Monopolistic Competition, Vertical Restraints, Resale Price Maintenance

5.

Between Copyright and Computer Science: The Law and Ethics of Generative AI

Georgia Tech Scheller College of Business Research Paper No. 4735776
Number of pages: 55 Posted: 07 Mar 2024 Last Revised: 25 Feb 2025
Deven R. Desai and Mark Riedl
Georgia Institute of Technology - Scheller College of Business and Georgia Institute of Technology - College of Computing
Downloads 631 (90,035)

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copyright, artificial intelligence, computer science, generative AI, Google Books, machine learning, transformers, ethics, licensing, gridlock economy

6.

Copyright's Hidden Assumption: A Critical Analysis of the Foundations of Descendible Copyright

Downloads 628 (89,674)
Citation 3

Copyright's Hidden Assumption: A Critical Analysis of the Foundations of Descendible Copyright

Wisconsin Law Review, Vol. 2011, No. 2, p. 219, 2011, Thomas Jefferson School of Law Research Paper No. 1353746
Number of pages: 84 Posted: 27 Apr 2009 Last Revised: 28 Oct 2015
Deven R. Desai
Georgia Institute of Technology - Scheller College of Business
Downloads 410 (149,239)
Citation 3

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Copyright, Legal History, Victor Hugo, Infrastructure, Inheritance, Heirs, Eldred, CTEA, Extension, Copyright Term, Public Domain

The Life and Death of Copyright

Wisconsin Law Review, Vol. 2011, No. 2, p. 219, 2011, Thomas Jefferson School of Law Research Paper No. 2137795
Number of pages: 55 Posted: 28 Aug 2012 Last Revised: 28 Oct 2015
Deven R. Desai
Georgia Institute of Technology - Scheller College of Business
Downloads 218 (290,629)

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copyright, inheritance, property, copyright history, intellectual property, public domain, Victor Hugo, Berne Convention, Inheritance, Heirs, Eldred, CTEA, Extension, Copyright Term

7.

Have Your Cake and Eat it Too: A Proposal for a Layered Approach to Regulating Private Military Companies

University of San Francisco Law Review, Vol. 39, No. 4, p. 825, 2005, TJSL Legal Studies Research Paper No. 893857
Number of pages: 48 Posted: 29 Mar 2006 Last Revised: 28 Oct 2015
Deven R. Desai
Georgia Institute of Technology - Scheller College of Business
Downloads 500 (119,181)
Citation 1

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contract, private military, legislation, Abu Grahib, mercenary, regulation, international law, privatization, torture

8.

The New Steam: On Digitization, Decentralization, and Disruption

Hastings Law Journal, Vol. 65, No. 6, 2014
Number of pages: 14 Posted: 14 Oct 2014
Deven R. Desai
Georgia Institute of Technology - Scheller College of Business
Downloads 495 (120,600)
Citation 2

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digitization, industrial revolution, intellectual property, innovation, disruption, copyright, patent, trademark

9.

Confronting the Genericism Conundrum

Cardozo Law Review, Vol. 28, No. 4, p. 1789, 2007, TJSL Legal Studies Research Paper No. 934620
Number of pages: 68 Posted: 03 Oct 2006 Last Revised: 28 Oct 2015
Deven R. Desai and Sandra L. Rierson
Georgia Institute of Technology - Scheller College of Business and Western State College of Law
Downloads 477 (126,127)

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trademark, intellectual property, expression, linguistics, competition

10.

Scarcity, Regulation, and the Abundance Society

Stanford Law and Economics Olin Working Paper No. 572
Number of pages: 17 Posted: 07 Jul 2022 Last Revised: 26 Jan 2023
Deven R. Desai and Mark A. Lemley
Georgia Institute of Technology - Scheller College of Business and Stanford Law School
Downloads 456 (133,112)

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11.

Identifying Critical Infrastructure in a World with Network Cybersecurity Risk

Downloads 407 (152,046)

Identifying Critical Infrastructure in a World with Network Cybersecurity Risk

Georgia Tech Scheller College of Business Research Paper No. 3898193, TPRC49: The 49th Research Conference on Communication, Information and Internet Policy
Number of pages: 20 Posted: 05 Aug 2021
Christos Makridis and Deven R. Desai
Stanford University and Georgia Institute of Technology - Scheller College of Business
Downloads 207 (305,388)

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Identifying Critical Infrastructure in a World with Network Cybersecurity Risk

Georgia Tech Scheller College of Business Research Paper No. 3693544
Number of pages: 27 Posted: 05 Oct 2020 Last Revised: 03 Sep 2021
Deven R. Desai and Christos Makridis
Georgia Institute of Technology - Scheller College of Business and Stanford University
Downloads 200 (315,527)

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Cybersecurity, data breach, input-output linkages, supply chain

12.

Using Algorithms to Tame Discrimination: A Path to Algorithmic Diversity, Equity, and Inclusion

UC Davis Law Review, Forthcoming
Number of pages: 83 Posted: 17 Oct 2022
Deven R. Desai, Swati Gupta and Jad Salem
Georgia Institute of Technology - Scheller College of Business, Georgia Institute of Technology and Georgia Institute of Technology
Downloads 366 (171,248)

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employment, discrimination, algorithmic fairness, algorithmic transparency, equal protection

13.

Beyond Location: Data Security in the 21st Century

Communications of the ACM, Vol. 56, January 2013
Number of pages: 3 Posted: 24 Mar 2013 Last Revised: 28 Oct 2015
Deven R. Desai
Georgia Institute of Technology - Scheller College of Business
Downloads 360 (174,326)

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data security, privacy, Data Protection Directive, General Data Protection Regulation, cloud computing, data breach, jurisdiction, distributed computing, computer science

14.

Brands, Competition Law and IP

Cambridge University Press (2015) (Forthcoming)
Number of pages: 14 Posted: 26 Mar 2015
Deven R. Desai, Ioannis Lianos and Spencer Weber Waller
Georgia Institute of Technology - Scheller College of Business, University College London - Faculty of Laws and Loyola University Chicago School of Law
Downloads 342 (184,434)

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antitrust, trademarks, competition, brands, branding, price theory

15.

Property, Persona, and Preservation

Temple Law Review, Vol. 81, No. 1, p. 67, 2008, TJSL Legal Studies Research Paper No. 1101648
Number of pages: 57 Posted: 04 Mar 2008 Last Revised: 28 Oct 2015
Deven R. Desai
Georgia Institute of Technology - Scheller College of Business
Downloads 325 (194,785)

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copyright, attention economics, email, digital property, inheritance, spillovers, access to knowledge, preservation

16.

Constitutional Limits on Surveillance: Associational Freedom in the Age of Data Hoarding

Notre Dame Law Review, Vol. 90, No. 2, p. 579, 2014
Number of pages: 55 Posted: 05 Mar 2014 Last Revised: 28 Oct 2015
Deven R. Desai
Georgia Institute of Technology - Scheller College of Business
Downloads 266 (240,217)

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Fourth Amendment, Prism, NSA, First Amendment, surveillance, privacy, data, data hoard

17.

Individual Branding: How the Rise of Individual Creation and Distribution of Cultural Products Confuses the Intellectual Property System

CREATIVITY, LAW, AND ENTREPRENEURSHIP, Shubha Ghosh and Robin Malloy, eds., Elgar Publishing, Forthcoming
Number of pages: 31 Posted: 21 Feb 2020
Deven R. Desai
Georgia Institute of Technology - Scheller College of Business
Downloads 259 (246,800)

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attention, reputation, attribution, branding, Wealth of Networks, Netflix, social production

18.

Exploration and Exploitation: An Essay on (Machine) Learning, Algorithms, and Information Provision

47 Loyola University Chicago Law Journal, 541 (2015), Georgia Tech Scheller College of Business Research Paper No. WP44
Number of pages: 42 Posted: 16 Dec 2015 Last Revised: 07 Apr 2016
Deven R. Desai
Georgia Institute of Technology - Scheller College of Business
Downloads 253 (252,775)

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machine learnng, filter bubble, exploration, exploitation, competition, net neutrality, information cascades, herding, information provision, search, social media, competition, news, media, echo chamber

19.

The Competitive Significance of Brands

CPI Antitrust Chronicle, July 2014 (2), Loyola University Chicago School of Law Research Paper No. 2014-18
Number of pages: 8 Posted: 28 Nov 2014 Last Revised: 28 Oct 2015
Deven R. Desai and Spencer Weber Waller
Georgia Institute of Technology - Scheller College of Business and Loyola University Chicago School of Law
Downloads 220 (293,290)

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antitrust, trademarks, competition, brands, branding, price theory

20.

An Information Approach to Trademarks

Georgetown Law Journal, Vol. 100, No. 6, (2012)
Number of pages: 13 Posted: 31 Aug 2012
Deven R. Desai
Georgia Institute of Technology - Scheller College of Business
Downloads 198 (319,656)

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trademarks, brands, competition, information theory, Claude Shannon

21.

The Chicago School Trap in Trademark: The Co-Evolution of Corporate, Antitrust, and Trademark Law

37 Cardozo Law Review, 551 (2015), Georgia Tech Scheller College of Business Research Paper No. WP46
Number of pages: 71 Posted: 27 Dec 2015 Last Revised: 05 Apr 2016
Deven R. Desai
Georgia Institute of Technology - Scheller College of Business
Downloads 192 (328,744)

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Brands, Goodwill, Trademarks, Chicago School, classical economics, neoclassical economics, search costs, information and trademarks, antitrust, theory of the firm

22.

Speech, Citizenry, and the Market: A Corporate Public Figure Doctrine

98 Minnesota Law Review 455 (2013)
Number of pages: 56 Posted: 19 Mar 2013 Last Revised: 28 Oct 2015
Deven R. Desai
Georgia Institute of Technology - Scheller College of Business
Downloads 177 (355,693)

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Citizens United, Times v. Sullivan, First Amendment, public figure, trademark law, dilution, corporate reputation, free speech

23.

Property, Persona, and Publicity

TJSL Legal Studies Research Paper No. 1008541
Number of pages: 103 Posted: 31 Aug 2007 Last Revised: 28 Oct 2015
Deven R. Desai
Georgia Institute of Technology - Scheller College of Business
Downloads 172 (362,918)

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copyright, trademark, right of publicity, intellectual property, persona, property, duration, spillover

24.

Privacy? Property?: Reflections on the Implications of a Post-Human World

Kansas Journal of Law & Pubic Policy, Vol. 18, No. 2, p. 174, 2009
Number of pages: 14 Posted: 13 Nov 2011
Deven R. Desai
Georgia Institute of Technology - Scheller College of Business
Downloads 144 (421,434)

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singularity, privacy, property, persona, genetics

25.

Bounded by Brands: An Information Network Approach to Trademarks

47 UC Davis Law Review, 821 (2014), Georgia Tech Scheller College of Business Research Paper No. WP45
Number of pages: 28 Posted: 27 Dec 2015 Last Revised: 07 Apr 2016
Deven R. Desai
Georgia Institute of Technology - Scheller College of Business
Downloads 91 (590,782)
Citation 1

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trademarks, brands, bounded rationality, networks, information, search costs, cascades, herds, advertising, online advertising, competition, information theory

26.

The Likelihood of Generic Confusion

Wisconsin Law Review, Forthcoming
Number of pages: 68 Posted: 14 Sep 2023
Deven R. Desai
Georgia Institute of Technology - Scheller College of Business
Downloads 80 (637,783)

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trademark, generic, genericism, plant-based beverages, milk, lab-grown, synthetic, public health, soy milk, almond milk, dairy, FDA

27.

Responsible AI Agents

Number of pages: 51 Posted: 24 Feb 2025
Deven R. Desai and Mark Riedl
Georgia Institute of Technology - Scheller College of Business and Georgia Institute of Technology - College of Computing
Downloads 58 (766,638)

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agency, artificial intelligence, AI Agents, value alignment, ecommerce, artificial general intelligence, legal personhood, explainable AI, responsible AI