Author Page for Mary Yoko Brannen

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Pursuing the Meaning of Meaning in the Commercial World: An International Review of Marketing and Consumer Research Founded on Semiotics

Semiotica, 2004

Number of pages: 104 Posted: 24 Jun 2004

David Glen Mick, James E. Burroughs, Patrick Hetzel and Mary Yoko Brannen

University of Virginia - McIntire School of Commerce, University of Virginia - McIntire School of Commerce, Université Paris II Pantheon-Assas and San Jose State University - Donald and Sally Lucas Graduate School of Business

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Citation 1

Abstract:

Can I Trust Your Findings? Ruling out Alternative Explanations in International Business Research

Journal of International Business Studies, 47(8): 881-897, 2016

Number of pages: 18 Posted: 27 Dec 2018

Alvaro Cuervo-Cazurra, Ulf Andersson, Mary Yoko Brannen, Bo Bernhard Nielsen and Rebecca Reuber

Northeastern University - Department of International Business and Strategy, Copenhagen Business School - Department of Strategic Management and Globalization, San Jose State University - Donald and Sally Lucas Graduate School of Business, Copenhagen Business School - Department of Strategic Management and Globalization and University of Toronto - Rotman School of Management

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Citation 1

Mary Yoko Brannen

San Jose State University - Donald and Sally Lucas Graduate School of Business

Chair of Multicultural Integration

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Scholarly Papers (2)

Pursuing the Meaning of Meaning in the Commercial World: An International Review of Marketing and Consumer Research Founded on Semiotics

Abstract:

Can I Trust Your Findings? Ruling out Alternative Explanations in International Business Research

Abstract: