Mary Yoko Brannen

San Jose State University - Donald and Sally Lucas Graduate School of Business

Chair of Multicultural Integration

One Washington Square

San Jose, CA 95192-0066

United States

SCHOLARLY PAPERS

2

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CITATIONS
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11

Scholarly Papers (2)

1.

Pursuing the Meaning of Meaning in the Commercial World: An International Review of Marketing and Consumer Research Founded on Semiotics

Semiotica, 2004
Number of pages: 104 Posted: 24 Jun 2004
University of Virginia - McIntire School of Commerce, University of Virginia - McIntire School of Commerce, Université Paris II Pantheon-Assas and San Jose State University - Donald and Sally Lucas Graduate School of Business
Downloads 1,116 (18,239)

Abstract:

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2.

Can I Trust Your Findings? Ruling out Alternative Explanations in International Business Research

Journal of International Business Studies, 47(8): 881-897, 2016
Number of pages: 18 Posted: 27 Dec 2018
Northeastern University - Department of International Business and Strategy, Copenhagen Business School - Department of Strategic Management and Globalization, San Jose State University - Donald and Sally Lucas Graduate School of Business, Copenhagen Business School - Department of Strategic Management and Globalization and University of Toronto - Rotman School of Management
Downloads 5 (611,275)

Abstract:

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method of analysis, econometrics, theory-method intersection, qualitative/quantitative comparisons, research design, reliability, case theoretic approaches, controls, international business